two or more Service Event: Feed My Starving Children

two or more Service Event: Feed My Starving Children

Authentic, Community, Event, Leadership
Join us for the two or more LAUNCH event on June 29th, 2017! The first two or more service event is scheduled, and we already have two or more registrants - yay! There are still some seats available for this launch event at Feed My Starving Children. If you haven't done a meal-packing event with this organization before, you're in for a treat. And if you have done this before, you know just what a great experience it is - so grab a friend, colleague, or customer and let's do this. REGISTER HERE spots are limited, first come, first serve (literally!) DETAILS Meal Packing Service Event June 29, 2017 2:30pm - 5:30pm Feed My Starving Children 18732 Lake Drive East Chanhassen, MN 55317 AGENDA 2:30pm - 4:30pm Meal packing event at Feed My…
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Let’s be friends: How sales and marketing can help each other

Let’s be friends: How sales and marketing can help each other

Authentic, Brand, Content, Marketing, Messaging, Sales
I recently had the opportunity to participate on a panel of business leaders discussing inbound marketing. The following is one part of a blog series based on that event, providing my expanded perspective on the questions discussed. Watch the full event recording here. Panel Question #2: What can salespeople do to help marketers? And conversely, what can marketers do to support sales? I love this question because I've been on both sides. I cut my professional teeth in B2B sales before shifting my focus to marketing, and then marketing team leadership. I've experienced the tension between these departments, and the reality is that it doesn't have to be that way. So, here's a little bit of advice for both sides, from someone who gets it. How can sales help marketing? (I'm putting back…
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How Do We Get More Customers?

How Do We Get More Customers?

Brand, Content, Intelligent, Strategy
I recently had the opportunity to participate on a panel of business leaders discussing inbound marketing. The following is one part of a blog series based on that event, providing my expanded perspective on the questions discussed. Watch the full event recording here. Panel Question #1: The number one question on the minds of our audience today is probably, “How do I get more customers or clients?” Is that the right question to be asking? It sounds like a smart question, right? Because it's not asking "How do we get more leads?" but rather "How do we get more sales?", which should be the core metric of a growing business. But be careful here. We're living in an era of MORE. In an effort to reverse-engineer our pipelines, we've decided that…
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Event Recap: DenamiCON17

Event Recap: DenamiCON17

Authentic, Brand, Content, Data, Design, Digital, Event, Intelligent, Strategy
Earlier this week, I had the privilege of being included in the speaker lineup for DenamiCON17, an inbound growth-focused event, hosted by Denamico (Hubspot-certified partner) and MentorMate (software development firm). Missed the event? Watch the recorded live stream here, and follow along with my mini blog series below that provides my expanded perspective on the topics discussed. [caption id="attachment_532" align="alignright" width="300"] Brendon Dennewill introduces Björn Stansvik[/caption] The event was kicked off with a keynote by my long-time friend and digital industry pioneer, Björn Stansvik, CEO of MentorMate. A former a skeptic of inbound (in his words, he once believed: “No serious B2B buyer of custom software would invite us to bid by finding us on Google."), Björn is now an advocate and evangelist of the SEO and content marketing discipline that helped grow his startup venture…
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Shocking But True: The Marketing Automation Disconnect

Shocking But True: The Marketing Automation Disconnect

Brand, Content, Digital, Intelligent, Strategy
I'll never forget the day I realized just how huge the gap could be between expectation and reality, relative to marketing automation. I had recently taken a new job, after 13 years in sales and marketing for a fast-growth technology consulting start-up; a firm that specialized in CRM and marketing automation. My new organization was a contrast to my start-up experience in every way: they were global, highly-matrixed, and about 10 years behind the curve when it came to marketing technology. But this day was a huge day. The head of corporate marketing was dialing into our team meeting with a big announcement: The company had just signed a contract with a major marketing automation vendor, and would be embarking on a global roll-out. My initial reaction was of excitement: I would finally have access to…
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The Hard Truth About Marketing Automation

The Hard Truth About Marketing Automation

Brand, Content, Digital, Intelligent, Strategy
It's one of the greatest misnomers of modern marketing: Marketing Automation. It's not a new term or technology. In fact, the pioneers in this space entered the market as early as 1999. And yet, despite its strong adoption and incredible growth (300 solutions added in just the past year - see graphic below), businesses large and small still struggle with what marketing automation actually means, and the level of commitment and resources required to manage an effective program. [caption id="attachment_464" align="alignnone" width="1600"] From 2016 to 2017, 5X more marketing automation vendors were added than removed. Source: Chief Marketing Technologist Blog, Scott Brinker, April 2017[/caption] Here's the hard truth: There is nothing automatic about marketing automation. Yes, the tools can execute very sophisticated, multi-touch campaigns, and provide valuable insights that help marketers and sales people…
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Brace Yourself: It’s Marketing Conference Season

Brace Yourself: It’s Marketing Conference Season

Brand, Content, Design, Digital, Leadership, Strategy
It seems that every 18 months or so, the conversations around B2B marketing shift. The most obvious way to observe this evolution is through the themes and titles of marketing conference keynotes and breakout sessions. A few years ago, all the conferences were focused on social and mobile. More recently, inbound and content marketing have dominated the topic lists. Today, everyone's talking ABM, predictive analytics, and lifecycle marketing. And rumblings are picking up around artificial intelligence, machine learning, and virtual / augmented reality. Conferences are great for inspiration. They help us get outside the box of our everyday business, see what's new, and plan ahead. They motivate us to think bigger and push forward. They connect us with other smart people, doing other cool things. And that's all good. But conferences can also be really…
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The Problem with Modern Marketing

The Problem with Modern Marketing

Brand, Content, Strategy
If you're in B2B marketing, you probably feel it. Something's not quite right. I felt it, too. In previous roles as a corporate B2B marketing leader, I spent nearly two decades building marketing programs and teams, sensing along the way that - though we were constantly innovating, producing great content, and growing our engagement numbers - we were missing the mark somewhere. The marketing department - with its fancy martech stack - has in many ways become a production shop, churning out content and programs to hit metrics, tucked away in the corporate inner sanctum, a world away from the actual customer relationship. We're pushing hard for engagement, while missing the real opportunity for connection. Isn't marketing essentially supposed to be about communication? And isn't communication meant to be a two-way street? So why are we holed up in…
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My Goal: Grace

My Goal: Grace

Authentic
This post is not about B2B marketing, brand, content, data, or digital. This is just about me, being authentic with you. Because that's my brand, after all. And I'd like for you to know me. And my journey toward embracing grace. While I was still working as a corporate marketing leader, earlier this year, a younger female colleague approached me with a sincere question: "What are your big personal goals this year? What is driving you?" This colleague reminded me so much of myself, ten years ago. She had earned a senior role in the business through her intelligence, commitment, work ethic, grit, and solid interpersonal relationships. She worked hard, she played hard, and failure was never going to be an option for this gal. She was an absolute go-getter in life…
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B2B Marketing: The more things change, the more they stay the same.

B2B Marketing: The more things change, the more they stay the same.

Brand, Content, Digital, Strategy
Take it from someone who’s been there, done that in B2B marketing: The more things change, the more they stay the same. This idea is one of the reasons I’ve set out to build my business, Authentic Brand, to help B2B leaders and marketers guide their brands and teams - consistently, intelligently, and authentically - through whatever comes their way. Because, though change is fast and constant, one thing remains true: it’s always been about the customer relationship. For nearly twenty years, I’ve lived, worked, and even managed to play a little through many cycles of evolution in the B2B marketing scene. I’ve built and managed internal marketing teams and programs, consulted to small, mid-market, and enterprise organizations, collaborated with global partners, and played the role of individual contributor within…
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