Podcast with Jennifer Zick: Marketing Second Shift

Podcast with Jennifer Zick: Marketing Second Shift

Authentic, Brand, Content, Digital, EOS / Traction, Marketing, Messaging, Sales, Strategy
I recently had the privilege of being featured on the Marketing Second Shift podcast. Chaunce Stanton, CEO Co-Founder of Chronicals Digital - and producer of the podcast - covered a huge range of topics with me, including: EOS / Traction, Marketing Automation, Sales, Work-Life Balance (or lack thereof), and my love of family, yoga, and trips up north. Trust me...it all fits together in the Authentic Brand story. :)  These excerpts from my interview with Chaunce are republished here with his permission.  (more…)
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Everything Marketing Automation: A Virtual Panel of Expert Perspectives

Everything Marketing Automation: A Virtual Panel of Expert Perspectives

Brand, Content, Digital, Intelligent, Leadership, Marketing, Messaging, Strategy
What do you get when you pick the brains of five digital marketing experts, representing partnerships with some of the most popular martech platforms on the market? You get everything marketing automation: the good, the bad, the ugly, and a whole lot of wisdom gleaned from the trenches. Welcome to Authentic Brand's first "virtual panel": a Q&A exchange with five leaders in the Twin Cities digital community. (more…)
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We fed 50 kids for a year!

We fed 50 kids for a year!

Authentic, Community, Event, Leadership
What an awesome feeling. Serving side-by-side with 30 business professionals, representing brands from all across the Twin Cities, gathered together for one reason: to do good work. Yesterday, Authentic Brand had the opportunity to host a second event for Two Or More: a community service movement. And the movement is building! Even on a summertime afternoon in Minnesota, when calendars are jammed with vacations and back-to-school activities, this crew showed up. They served with big hearts, and had a ton of fun in the process. (more…)
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There’s no such thing as balance. How life and EOS showed me a better path.

There’s no such thing as balance. How life and EOS showed me a better path.

Authentic, Brand, EOS / Traction, Leadership, Marketing, Sales, Strategy
Balance. I once thought it was possible. Until I hit the proverbial wall. My career wasn't moving in the direction I had planned. I had just had my second child. I was spending too much time commuting, not enough time sleeping, and was nowhere near living up to the expectations I'd set for myself as a wife, mother, friend, community member, and business leader. In short, I felt like I was half-assing every category in my life. (more…)
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Beyond Buzzphrases: How emerging tech could actually change everything for marketers

Beyond Buzzphrases: How emerging tech could actually change everything for marketers

Content, Data, Digital, Intelligent, Marketing, Strategy
For the past several years, there's been plenty of buzzphrase mania around topics such as IoT (internet of things), connected devices, big data / deep data, artificial intelligence, cognitive computing, machine learning, and virtual / augmented reality. And while many of these concepts may still feel abstract and fuzzy, these emerging technologies are taking tangible shape right now in many businesses. In fact, new research just released by Forbes today, based on Salesforce's Fourth Annual State-of-Marketing Report, shows that: (more…)
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two or more Service Event: Feed My Starving Children

two or more Service Event: Feed My Starving Children

Authentic, Community, Event, Leadership
Join us for the two or more LAUNCH event on June 29th, 2017! (Updated) The first two or more service event is coming up, and we are now at capacity and taking registrations only on a wait-list basis. If you haven't done a meal-packing event with this organization before, you're in for a treat. And if you have done this before, you know just what a great experience it is - so grab a friend, colleague, or customer and let's do this. (more…)
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Let’s be friends: How sales and marketing can help each other

Let’s be friends: How sales and marketing can help each other

Authentic, Brand, Content, Marketing, Messaging, Sales
What can salespeople do to help marketers? And conversely, what can marketers do to support sales? I love this question because I've been on both sides. I cut my professional teeth in B2B sales before shifting my focus to marketing, and then marketing team leadership. I've experienced the tension between these departments, and the reality is that it doesn't have to be that way. So, here's a little bit of advice for both sides, from someone who gets it. (more…)
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Event Recap: DenamiCON17

Event Recap: DenamiCON17

Authentic, Brand, Content, Data, Design, Digital, Event, Intelligent, Strategy
Earlier this week, I had the privilege of being included in the speaker lineup for DenamiCON17, an inbound growth-focused event, hosted by Denamico (Hubspot-certified partner) and MentorMate (software development firm). Missed the event? Watch the recorded live stream here, and follow along with my mini blog series below that provides my expanded perspective on the topics discussed. (more…)
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Shocking But True: The Marketing Automation Disconnect

Shocking But True: The Marketing Automation Disconnect

Brand, Content, Digital, Intelligent, Strategy
I'll never forget the day I realized just how huge the gap could be between expectation and reality, relative to marketing automation. I had recently taken a new job, after 13 years in sales and marketing for a fast-growth technology consulting start-up; a firm that specialized in CRM and marketing automation. My new organization was a contrast to my start-up experience in every way (more…)
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