Blog

Home / Blog
Messaging Matters: Meet the leaders who are revitalizing their brands through buyer-centric messaging

Messaging Matters: Meet the leaders who are revitalizing their brands through buyer-centric messaging

Brand & Messaging, Marketing, Virtual Panel
There are any number of reasons that a company may revisit its brand and messaging approach, including: Changes to the business strategy, market focus, product or services mix, buyer demographics, leadership, and merger / acquisition activity. Whatever the motivation, the process of reshaping the brand narrative and supporting messaging can be a hefty undertaking. (more…)
Read More
We just invested 60 hours to help sustain our local parks

We just invested 60 hours to help sustain our local parks

Community, Event, Two Or More
When we planned this "spring" event there was snow on the ground and we were only dreaming of flowers and sunshine. Little did we know it would be so warm and beautiful on May 24th. The Two Or More community of volunteers gathered at Lyndale Gardens in south Minneapolis to pull weeds, plant perennials, move rock (yeah, muscles!), and fill up on some much needed vitamin D.  (more…)
Read More
Marketing For Good: A Conversation with Amanda Brinkman

Marketing For Good: A Conversation with Amanda Brinkman

Community, Marketing, Two Or More
If you've been a member of the marketing community for any amount of time, you likely know the name Amanda Brinkman: Chief Brand and Communications Officer for Deluxe Corporation, and creator of The Small Business Revolution - Main Street. What a surprise and honor to be asked by Amanda - who I have admired for years - to be the inaugural subject of her series featuring interviews with strong female leaders. (more…)
Read More
AI & The Future of Marketing: Four experts share their insight on artificial intelligence and its potential impact

AI & The Future of Marketing: Four experts share their insight on artificial intelligence and its potential impact

Digital, Marketing, Virtual Panel
In the marketing world Artificial Intelligence (AI) is a popular "buzz word". If you haven't spent much time researching AI, consider this blog your introduction to a topic you'll be hearing more about in the future. If you are like us, you don't want to be left behind when it comes to new technology and innovation. (more…)
Read More
#EOSCONF18: A First-Timer’s Recap of A Conference For Companies Running on EOS

#EOSCONF18: A First-Timer’s Recap of A Conference For Companies Running on EOS

EOS / Traction, Event
Many of you know that I am a long-time fan and practitioner of EOS® - The Entrepreneurial Operating System - and in fact, have built Authentic Brand as a marketing consultancy that is uniquely equipped to support businesses who are powered by this system. But last week, I had first-time encounter with the broader EOS community at #EOSCONF18, and it was fantastic! (more…)
Read More
Jennifer Zick featured on Fjorge Podcast: Mind Your Own Marketing Business

Jennifer Zick featured on Fjorge Podcast: Mind Your Own Marketing Business

Brand & Messaging, EOS / Traction, Event, Marketing
I recently had the pleasure of being a guest on Fjorge's podcast series, where I chatted with Tim Barsness about Authentic Brand's origins, our Fractional Marketing Leadership offering, our approach to creating "So What" Messaging, and why Authentic Brand is uniquely well-equipped to partner with organizations who are powered by EOS® / Traction®  to help build strong marketing muscle. Take a listen! (more…)
Read More