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Welcome to the Gig Economy: Talent strategies for today’s growing businesses

Welcome to the Gig Economy: Talent strategies for today’s growing businesses

EOS / Traction, Fractional CMO, Marketing, Virtual Panel
Finding top notch leaders for your growing business is critical. Having the right people in the right seats is key to the health and sustainability of your organization. But finding ideal candidates can be challenging in our current economy. Unemployment is at an all-time low, and candidates can afford to be selective. Many are choosing to forsake full-time employment for the chance to do meaningful work on a part-time, flexible, contract basis. We're now living in a gig economy, defined by Google as "a labor market characterized by the prevalence of short-term contracts or freelance work as opposed to permanent jobs". This new talent environment poses new challenges for employers, but can also offer tremendous benefit, both for the business and for its team members. (more…)
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We fed 47 kids for a year!

We fed 47 kids for a year!

Community, Event, Two Or More
We have been dreaming about this "next generation" event for months. It was so fun to bring a community of volunteers together that included so many kiddos.  The Two Or More community of volunteers gathered at Feed My Starving Children in Eagan to pack food for kids in Haiti. With all hands on deck, we packed enough food for 47 children to eat for a full year!  (more…)
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Rethinking the CMO role for growing businesses

Rethinking the CMO role for growing businesses

Fractional CMO, Marketing, Strategy & Coaching
What’s the difference between a sinking building and a stable building? It comes down to the foundation. How a foundation is laid, and the materials used to do so will have a considerable impact on the durability of a building. In the same way, your marketing foundation will affect your business’s growth, sustainability, and lifespan. The most crucial part of this foundation is having a strong marketing leader in-house. But, when is the best time to bring in a marketing leader? (more…)
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Messaging Matters: Meet the leaders who are revitalizing their brands through buyer-centric messaging

Messaging Matters: Meet the leaders who are revitalizing their brands through buyer-centric messaging

Brand & Messaging, Marketing, Virtual Panel
There are any number of reasons that a company may revisit its brand and messaging approach, including: Changes to the business strategy, market focus, product or services mix, buyer demographics, leadership, and merger / acquisition activity. Whatever the motivation, the process of reshaping the brand narrative and supporting messaging can be a hefty undertaking. (more…)
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We just invested 60 hours to help sustain our local parks

We just invested 60 hours to help sustain our local parks

Community, Event, Two Or More
When we planned this "spring" event there was snow on the ground and we were only dreaming of flowers and sunshine. Little did we know it would be so warm and beautiful on May 24th. The Two Or More community of volunteers gathered at Lyndale Gardens in south Minneapolis to pull weeds, plant perennials, move rock (yeah, muscles!), and fill up on some much needed vitamin D.  (more…)
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Marketing For Good: A Conversation with Amanda Brinkman

Marketing For Good: A Conversation with Amanda Brinkman

Community, Marketing, Two Or More
If you've been a member of the marketing community for any amount of time, you likely know the name Amanda Brinkman: Chief Brand and Communications Officer for Deluxe Corporation, and creator of The Small Business Revolution - Main Street. What a surprise and honor to be asked by Amanda - who I have admired for years - to be the inaugural subject of her series featuring interviews with strong female leaders. (more…)
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AI & The Future of Marketing: Four experts share their insight on artificial intelligence and its potential impact

AI & The Future of Marketing: Four experts share their insight on artificial intelligence and its potential impact

Digital, Marketing, Virtual Panel
In the marketing world Artificial Intelligence (AI) is a popular "buzz word". If you haven't spent much time researching AI, consider this blog your introduction to a topic you'll be hearing more about in the future. If you are like us, you don't want to be left behind when it comes to new technology and innovation. (more…)
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#EOSCONF18: A First-Timer’s Recap of A Conference For Companies Running on EOS

#EOSCONF18: A First-Timer’s Recap of A Conference For Companies Running on EOS

EOS / Traction, Event
Many of you know that I am a long-time fan and practitioner of EOS® - The Entrepreneurial Operating System - and in fact, have built Authentic Brand as a marketing consultancy that is uniquely equipped to support businesses who are powered by this system. But last week, I had first-time encounter with the broader EOS community at #EOSCONF18, and it was fantastic! (more…)
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