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My Goal: Grace

My Goal: Grace

Authentic
This post is not about B2B marketing, brand, content, data, or digital. This is just about me, being authentic with you. Because that's my brand, after all. And I'd like for you to know me. And my journey toward embracing grace. While I was still working as a corporate marketing leader, earlier this year, a younger female colleague approached me with a sincere question: "What are your big personal goals this year? What is driving you?" (more…)
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B2B Marketing: The more things change, the more they stay the same.

B2B Marketing: The more things change, the more they stay the same.

Brand, Content, Digital, Strategy
Take it from someone who’s been there, done that in B2B marketing: The more things change, the more they stay the same. This idea is one of the reasons I’ve set out to build my business, Authentic Brand, to help B2B leaders and marketers guide their brands and teams - consistently, intelligently, and authentically - through whatever comes their way. Because, though change is fast and constant, one thing remains true: it’s always been about the customer relationship. (more…)
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