Happy Holidays from Authentic Brand

Happy Holidays from Authentic Brand

Authentic, Community
Meet Authentic Brand's newest team member and mascot: Augustus (Gus) Goldie Zick.  Based on a recent review of our strategy, it appears that Gus is likely to be the #1 driver of social media engagement for our business in 2018, but unlikely to contribute any meaningful pipeline. Since joining our organization just last week, Gus has been on a rather slow ramp-up. (Frankly, he's mostly lying down on the job.) But, he's a strong cultural fit, and we expect to see significant growth and development in the coming year. (more…)
Read More
From “What” to “So What”: Building a Messaging Foundation for Modern Marketing

From “What” to “So What”: Building a Messaging Foundation for Modern Marketing

Authentic, Brand, Intelligent, Marketing, Messaging, Strategy
By the time I'm meeting with a business leader, it's because he or she is ready to invest in strategic, proactive marketing. Most often, the business has grown steadily through a sales focus and a bit of marketing "here and there" (with no clarity on what works or drives ROI). But now the business is at a point where sustained growth will require new approaches to pipeline development. It's time to invest in building a modern marketing team and program, focused on demand generation and expanded engagement. (more…)
Read More
From Bootstrap to Big League: Brand lessons from tech startups, for all startups

From Bootstrap to Big League: Brand lessons from tech startups, for all startups

Authentic, Brand, Community, Event, Leadership, Marketing, Strategy
Confession: I expected to have to work harder to build this panel for Twin Cities Startup Week. I had a target list of 20 really smart and experienced technology leaders, all of whom have built and scaled really admirable brands and businesses. I was hopeful that, of the 20, I might secure 3-4 who would be willing to carve time out from their very full calendars to participate in this event. (more…)
Read More
Podcast with Jennifer Zick: Marketing Second Shift

Podcast with Jennifer Zick: Marketing Second Shift

Authentic, Brand, Content, Digital, EOS / Traction, Marketing, Messaging, Sales, Strategy
I recently had the privilege of being featured on the Marketing Second Shift podcast. Chaunce Stanton, CEO Co-Founder of Chronicals Digital - and producer of the podcast - covered a huge range of topics with me, including: EOS / Traction, Marketing Automation, Sales, Work-Life Balance (or lack thereof), and my love of family, yoga, and trips up north. Trust me...it all fits together in the Authentic Brand story. :)  These excerpts from my interview with Chaunce are republished here with his permission.  (more…)
Read More
We fed 50 kids for a year!

We fed 50 kids for a year!

Authentic, Community, Event, Leadership
What an awesome feeling. Serving side-by-side with 30 business professionals, representing brands from all across the Twin Cities, gathered together for one reason: to do good work. Yesterday, Authentic Brand had the opportunity to host a second event for Two Or More: a community service movement. And the movement is building! Even on a summertime afternoon in Minnesota, when calendars are jammed with vacations and back-to-school activities, this crew showed up. They served with big hearts, and had a ton of fun in the process. (more…)
Read More