#EOSCONF18: A First-Timer’s Recap of A Conference For Companies Running on EOS

#EOSCONF18: A First-Timer’s Recap of A Conference For Companies Running on EOS

EOS / Traction, Event
Many of you know that I am a long-time fan and practitioner of EOS® - The Entrepreneurial Operating System - and in fact, have built Authentic Brand as a marketing consultancy that is uniquely equipped to support businesses who are powered by this system. But last week, I had first-time encounter with the broader EOS community at #EOSCONF18, and it was fantastic! (more…)
Read More
Jennifer Zick featured on Fjorge Podcast: Mind Your Own Marketing Business

Jennifer Zick featured on Fjorge Podcast: Mind Your Own Marketing Business

Brand & Messaging, EOS / Traction, Event, Marketing
I recently had the pleasure of being a guest on Fjorge's podcast series, where I chatted with Tim Barsness about Authentic Brand's origins, our Fractional Marketing Leadership offering, our approach to creating "So What" Messaging, and why Authentic Brand is uniquely well-equipped to partner with organizations who are powered by EOS® / Traction®  to help build strong marketing muscle. Take a listen! (more…)
Read More
Building Your Strongest Team: Five experts weigh in on what it takes to attract, retain and grow high-performing talent

Building Your Strongest Team: Five experts weigh in on what it takes to attract, retain and grow high-performing talent

EOS / Traction, Virtual Panel
No business leader sets out to build a losing team, and yet, many organizations suffer from low productivity, poor morale and high turn-over. The fact is, strong teams don't happen by accident, nor as a product of good intentions. Building and maintaining a strong team takes vision, discipline, systems, consistency, and the willingness to make hard decisions that impact real people. (more…)
Read More
Getting Traction in the New Year: Actionable advice to move your business forward

Getting Traction in the New Year: Actionable advice to move your business forward

EOS / Traction, Virtual Panel
It's the perfect time to provide some actionable advice on getting traction in the New Year! Many business leaders are focused on driving hard toward a strong year-end, while also looking ahead and setting objectives for the year ahead. What will growth look like in the next 12 months? And what commitments does the business need to make to get there? (more…)
Read More
Podcast with Jennifer Zick: Marketing Second Shift

Podcast with Jennifer Zick: Marketing Second Shift

Brand & Messaging, Digital, EOS / Traction, Marketing
I recently had the privilege of being featured on the Marketing Second Shift podcast. Chaunce Stanton, CEO Co-Founder of Chronicals Digital - and producer of the podcast - covered a huge range of topics with me, including: EOS / Traction, Marketing Automation, Sales, Work-Life Balance (or lack thereof), and my love of family, yoga, and trips up north. Trust me...it all fits together in the Authentic Brand story. :)  These excerpts from my interview with Chaunce are republished here with his permission.  (more…)
Read More
There’s no such thing as balance. How life and EOS showed me a better path.

There’s no such thing as balance. How life and EOS showed me a better path.

Brand & Messaging, EOS / Traction, Marketing
Balance. I once thought it was possible. Until I hit the proverbial wall. My career wasn't moving in the direction I had planned. I had just had my second child. I was spending too much time commuting, not enough time sleeping, and was nowhere near living up to the expectations I'd set for myself as a wife, mother, friend, community member, and business leader. In short, I felt like I was half-assing every category in my life. (more…)
Read More