Huge DEBUT for Marketer’s Community: Martech & Lessons Learned From the Trenches

Huge DEBUT for Marketer’s Community: Martech & Lessons Learned From the Trenches

Brand, Community, Digital, Event, Marketers' Community, Marketing, Messaging, Strategy
Well, that was fun! Earlier this week, I had the opportunity to participate as a panelist in the debut event for Marketers' Community - a new educational event series and networking group spearheaded by Laura King, the Twin Cities' most dynamic modern marketing recruiter. (more…)
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Jennifer Zick featured on Fjorge Podcast: Mind Your Own Marketing Business

Jennifer Zick featured on Fjorge Podcast: Mind Your Own Marketing Business

EOS / Traction, Event, Leadership, Marketing, Messaging, Strategy
I recently had the pleasure of being a guest on Fjorge's podcast series, where I chatted with Tim Barsness about Authentic Brand's origins, our Fractional Marketing Leadership offering, our approach to creating "So What" Messaging, and why Authentic Brand is uniquely well-equipped to partner with organizations who are powered by EOS® / Traction®  to help build strong marketing muscle. Take a listen! (more…)
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From Bootstrap to Big League: Brand lessons from tech startups, for all startups

From Bootstrap to Big League: Brand lessons from tech startups, for all startups

Authentic, Brand, Community, Event, Leadership, Marketing, Strategy
Confession: I expected to have to work harder to build this panel for Twin Cities Startup Week. I had a target list of 20 really smart and experienced technology leaders, all of whom have built and scaled really admirable brands and businesses. I was hopeful that, of the 20, I might secure 3-4 who would be willing to carve time out from their very full calendars to participate in this event. (more…)
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