Messaging Matters: Meet the leaders who are revitalizing their brands through buyer-centric messaging

Messaging Matters: Meet the leaders who are revitalizing their brands through buyer-centric messaging

Brand & Messaging, Marketing, Virtual Panel
There are any number of reasons that a company may revisit its brand and messaging approach, including: Changes to the business strategy, market focus, product or services mix, buyer demographics, leadership, and merger / acquisition activity. Whatever the motivation, the process of reshaping the brand narrative and supporting messaging can be a hefty undertaking. (more…)
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Marketing For Good: A Conversation with Amanda Brinkman

Marketing For Good: A Conversation with Amanda Brinkman

Community, Marketing, Two Or More
If you've been a member of the marketing community for any amount of time, you likely know the name Amanda Brinkman: Chief Brand and Communications Officer for Deluxe Corporation, and creator of The Small Business Revolution - Main Street. What a surprise and honor to be asked by Amanda - who I have admired for years - to be the inaugural subject of her series featuring interviews with strong female leaders. (more…)
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AI & The Future of Marketing: Four experts share their insight on artificial intelligence and its potential impact

AI & The Future of Marketing: Four experts share their insight on artificial intelligence and its potential impact

Digital, Marketing, Virtual Panel
In the marketing world Artificial Intelligence (AI) is a popular "buzz word". If you haven't spent much time researching AI, consider this blog your introduction to a topic you'll be hearing more about in the future. If you are like us, you don't want to be left behind when it comes to new technology and innovation. (more…)
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Jennifer Zick featured on Fjorge Podcast: Mind Your Own Marketing Business

Jennifer Zick featured on Fjorge Podcast: Mind Your Own Marketing Business

Brand & Messaging, EOS / Traction, Event, Marketing
I recently had the pleasure of being a guest on Fjorge's podcast series, where I chatted with Tim Barsness about Authentic Brand's origins, our Fractional Marketing Leadership offering, our approach to creating "So What" Messaging, and why Authentic Brand is uniquely well-equipped to partner with organizations who are powered by EOS® / Traction®  to help build strong marketing muscle. Take a listen! (more…)
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Is Your Marketing Muscle Weak? Five indications that you need to pump some serious marketing iron

Is Your Marketing Muscle Weak? Five indications that you need to pump some serious marketing iron

Brand & Messaging, Fractional CMO, Marketing, Strategy & Coaching
It's a common situation for growing businesses: marketing is one of the last roles in the company to be prioritized. And it makes sense, to a certain point. Many businesses reach their first $5M, $10M, or even $50M through a focused sales-led effort, building relationships and expanding accounts and referrals. (more…)
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From “What” to “So What”: Building a Messaging Foundation for Modern Marketing

From “What” to “So What”: Building a Messaging Foundation for Modern Marketing

Brand & Messaging, Marketing, Strategy & Coaching
By the time I'm meeting with a business leader, it's because he or she is ready to invest in strategic, proactive marketing. Most often, the business has grown steadily through a sales focus and a bit of marketing "here and there" (with no clarity on what works or drives ROI). But now the business is at a point where sustained growth will require new approaches to pipeline development. It's time to invest in building a modern marketing team and program, focused on demand generation and expanded engagement. (more…)
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Podcast with Jennifer Zick: Marketing Second Shift

Podcast with Jennifer Zick: Marketing Second Shift

Brand & Messaging, Digital, EOS / Traction, Marketing
I recently had the privilege of being featured on the Marketing Second Shift podcast. Chaunce Stanton, CEO Co-Founder of Chronicals Digital - and producer of the podcast - covered a huge range of topics with me, including: EOS / Traction, Marketing Automation, Sales, Work-Life Balance (or lack thereof), and my love of family, yoga, and trips up north. Trust me...it all fits together in the Authentic Brand story. :)  These excerpts from my interview with Chaunce are republished here with his permission.  (more…)
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Everything Marketing Automation: A Virtual Panel of Expert Perspectives

Everything Marketing Automation: A Virtual Panel of Expert Perspectives

Brand & Messaging, Digital, Marketing, Virtual Panel
What do you get when you pick the brains of five digital marketing experts, representing partnerships with some of the most popular martech platforms on the market? You get everything marketing automation: the good, the bad, the ugly, and a whole lot of wisdom gleaned from the trenches. Welcome to Authentic Brand's first "virtual panel": a Q&A exchange with five leaders in the Twin Cities digital community. (more…)
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