[Podcast] Make It Authentic: Jennifer Zick on The Mavericks Project with Collin Graves

Home / Authentic / [Podcast] Make It Authentic: Jennifer Zick on The Mavericks Project with Collin Graves

Join Collin Graves as he and Jennifer dive into her background as an entrepreneur, her experiences building Authentic Brand, and why shifting your message to “So What” is so important for your business. – Episode 017

In my conversation with Collin, we got to talk about a subject near and dear to my heart: Moving your go-to-market message from “What” (internal, company-focused) to “So What” (external, buyer-focused). It sounds easy, but if it were, most businesses would have it nailed. And most don’t. It’s NOT easy. But it IS simple. Tune in and discover what steps you can take to make the leap to a “So What” story that really resonates with your buyers.

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Jennifer Zick

Founder and Lead Consultant at Authentic Brand
Jennifer Zick is the founder of Authentic Brand, a Minneapolis-based B2B marketing consultancy that believes authenticity and intelligence are two essential ingredients for building trusting, long-term customer relationships.
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