Position your business for growth with branding and messaging that resonates with your ideal buyers.
Our Messaging Traction Framework™ ensures that your brand or product narrative is unique, concise, differentiated, and most importantly – authentic. We help brands move from a What-focused story to a So What story that connects to buyers’ needs, pains and values.
Ongoing content services – delivered through our ally network – help extend your team’s production capacity, so your sales and marketing programs are never short on assets that drive engagement and results.
Messaging Matters: Meet the leaders who are revitalizing their brands through buyer-centric messaging
There are any number of reasons that a company may revisit its brand and messaging approach, including: Changes to the business strategy, market focus, product or services mix, buyer demographics, leadership, and merger / acquisition activity. Whatever the motivation, the process of reshaping the brand narrative and supporting messaging can
I recently had the pleasure of being a guest on Fjorge’s podcast series, where I chatted with Tim Barsness about Authentic Brand‘s origins, our Fractional Marketing Leadership offering, our approach to creating “So What” Messaging, and why Authentic Brand is uniquely well-equipped to partner with organizations who are powered by EOS® /
It’s a common situation for growing businesses: marketing is one of the last roles in the company to be prioritized. And it makes sense, to a certain point. Many businesses reach their first $5M, $10M, or even $50M through a focused sales-led effort, building relationships and expanding accounts and referrals.
Join Collin Graves as he and Jennifer dive into her background as an entrepreneur, her experiences building Authentic Brand, and why shifting your message to “So What” is so important for your business. – Episode 017
By the time I’m meeting with a business leader, it’s because he or she is ready to invest in strategic, proactive marketing. Most often, the business has grown steadily through a sales focus and a bit of marketing “here and there” (with no clarity on what works or drives ROI).
I recently had the privilege of being featured on the Marketing Second Shift podcast. Chaunce Stanton, CEO Co-Founder of Chronicals Digital – and producer of the podcast – covered a huge range of topics with me, including: EOS / Traction, Marketing Automation, Sales, Work-Life Balance (or lack thereof), and my love
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