Authentic®, Author at Authentic

Integrator User Group continues groundswell; introduces Supporting Partner opportunities

On June 24th, Authentic hosted the second Integrator User Group event for companies powered by the Entrepreneurial Operating System®. The debut event drew nearly 100 EOS® Integrators from 24 states and 4 countries, all gathered to build connection, collaboration, and community. (more…)

SANCTUARY gathers for a discussion on racial equity and inclusion in marketing

On June 11th, the SANCTUARY community of marketing executives gathered for a critical conversation on equity and diversity in marketing. Our community came together, ready to embrace hard, humbling, and candid conversations as a step toward healing. (more…)

Agility: an essential ingredient for brand relevance in a changing world

We are quickly approaching mid-year, and business leaders everywhere are thinking about how they move forward in an undefined new world. Whether a business has been booming, shuttered, or stalled, the second half of 2020 is going to be monumental in separating companies that will thrive from those that will merely survive. (more…)

Integrator User Group kicks off virtually with national engagement

On May 21st, Authentic hosted the first-ever Integrator User Group event for companies powered by the Entrepreneurial Operating System®. The debut event drew nearly 100 EOS® Integrators from all corners of the country, who gathered to build connection, collaboration, and community. (more…)

Ruth Glaser joins Authentic as Fractional CMO & Consultant, extending firm’s B2C, retail, franchise, and e-commerce expertise

Co-Founder & Former Co-CEO of Let’s Dish! brings consumer marketing depth and entrepreneurial growth chops to Authentic’s SMB clients MINNEAPOLIS, MN - May 18, 2020 Authentic is delighted to announce the addition of Ruth Glaser as Fractional CMO and valuable member of our growing marketing mindshare and team. A seasoned entrepreneur and marketing executive, Glaser is the co-founder and former co-CEO of Let's Dish! - an innovative retail meal preparation business with a blended bricks-and-mortar and e-commerce model. Under Glaser's leadership, Let's Dish! raised $4M in private equity and built a national franchise in the retail meal preparation segment. (more…)

SANCTUARY provides safe space for candid marketing conversations

The second SANCTUARY event was held yesterday, April 30, with nearly 100 marketing leaders attending virtually to connect, encourage, learn, and grow with peers as we navigate forward in the midst of COVID-19. The event series is a collaboration between Authentic, Storycore, and Marketers' Community - designed as a virtual gathering space and safe environment for candid conversations among marketing executives. (more…)

Activating your service plan to genuinely support stakeholders [SERVE•ival Part 3]

The rapidly-evolving nature of a crisis requires marketing and communication teams to stay nimble by listening carefully to their key stakeholders, adapting quickly, and leaning more purposefully into the turns. (more…)

Allocating your resources in the right direction [SERVE•ival Part Two]

Crises often put businesses in one of two scenarios. They are either suddenly thrust into survival mode or, in some cases, the disruption of the crisis creates a growth opportunity. Regardless of how a crisis impacts a business, marketing and communication teams need to be ready to strategically allocate resources in the right direction, make quick decisions, and communicate clearly and frequently. (more…)

Brightside Chats Podcast: Jennifer Zick on branding and marketing through crisis

How should brands show up in the midst of the COVID-19 crisis? Should every business take the same approach to content and messaging? And what good things could happen for brands through all of this? These are just some of the topics discussed in a recent conversation between Authentic CEO, Jennifer Zick, and Justin Keller, a podcast host and brand leader in Houston, TX. (more…)

SANCTUARY launches to unite marketing executives through uncertain times

We know leading a marketing function in normal times is challenging. Throw in a global pandemic to upend business models, launch a new service offering in record time, crisis communications, a new brand voice, resource constraints, remote staff and oh yeah – home schooling for many of us. Now we're in another stratosphere of HARD. (more…)

Author: Authentic®