Webinar Recap: Integrating Like Never Before

Webinar Recap: Integrating Like Never Before

We are living in unprecedented times. For EOS-powered businesses, Integrators are integrating like never before. In the midst of chaos and uncertainty, it’s important to remember that we are all in this together. In the spirit of camaraderie, collaboration, and connection, we invited EOS Integrators to come together for a live webinar and community building event. (more…)
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Event Recap: AIM Women’s Leadership Conference

Event Recap: AIM Women’s Leadership Conference

The third annual AIM full-day event was held on March 5, 2020. The event, hosted and organized by ACG Minnesota, is designed to support and encourage female leaders to grow and achieve success throughout their career journeys. Attendees gained insights and inspiration to further their personal and professional careers. (more…)
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Introducing Twin Cities Integrator User Group

Introducing Twin Cities Integrator User Group

We are excited to share the upcoming launch of the Twin Cities Integrator User Group. In partnership with Doug Andersen (Certified EOS® Implementer) and Gabby Matzdorff (Professional EOS® Implementer), we are building an event series that we believe will foster collaboration, growth, and connection among local EOS-powered organizations. (more…)
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Beyond lead generation — marketing’s role as a strategic revenue partner across the customer lifecycle

Beyond lead generation — marketing’s role as a strategic revenue partner across the customer lifecycle

Growing businesses often think new lead generation should be the primary — and sometimes only — objective of marketing. This mindset fails to recognize the strategic role marketing can play to generate revenue across the full customer lifecycle, particularly through nurturing and engaging existing customer accounts, and how important that is for driving growth. Marketing should be partnering with sales far beyond the closed win to ensure the company’s brand stays top-of-mind and shows up consistently for customers. (more…)
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Getting real about demand generation: Expectation vs. reality

Getting real about demand generation: Expectation vs. reality

Demand generation. These two words often cause anxiety for B2B marketers because they frequently come attached to unrealistic expectations. Business leaders tend to think that creating demand is solved by executing a few digital marketing tactics or implementing a marketing automation tool. In reality, demand generation is much more complex. (more…)
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The value of a fractional CMO: Quick impact and low risk

The value of a fractional CMO: Quick impact and low risk

There's a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives.  It's at this point that executives start considering how to fill this marketing role effectively. They’re often choosing between one of four options:  (more…)
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