Authentic®, Author at Authentic

Authentic presents at debut Coalition9 sales and marketing cohort gathering

On January 7th, Authentic Fractional CMO, Steve Grady, was a guest presenter at Coalition9 - a new sales and marketing leadership development cohort, founded and led by Aaron Eggert. We were honored to be invited to participate in the debut event that kicks off the fast-growing group! (more…)

The value of a fractional CMO: Quick impact and low risk

There's a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives. It's at this point that executives start considering how to fill this marketing role effectively. They’re often choosing between one of four options: (more…)

The Components of Authentic Growth™ Methodology

What is Authentic Growth™ Methodology? Authentic Growth™ Methodology is Authentic’s proven and proprietary marketing operating system that helps small and mid-sized, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It’s a habit-forming system that teaches a simple, but powerful, set of components that drive alignment, accountability, and activation. (more…)

The power of the Authentic Mindshare™ and CMO peer community

Authentic clients get more than a solo independent consultant when they hire one of our fractional CMOs. They get the collective expertise of senior-level marketers and specialized marketing service providers with diverse experience across a variety of business models and industries, including B2B, B2C, and channel marketing for professional services, technology, finance, healthcare, consumer products, construction, and more. (more…)

We packed 2,154 bags of food for local children and families

Our Two Or More community of volunteers joined forces today to fight food insecurity and hunger in our community, by packing bags of groceries at The Sheridan Story. (more…)

Authentic nominated for 2020 BOLD Awards

Image by ACG Minnesota Fast-growing fractional CMO firm nominated for innovative approach. The 2020 BOLD Awards MINNEAPOLIS, MN – December 2, 2019 – Authentic is excited to announce that we have been nominated for the Eighth Annual BOLD Awards, presented by the Minnesota Chapter of the Association for Corporate Growth® (ACG.) The BOLD Awards are designed to honor and recognize innovation, inspirational moves, bold visions and leaders that have made BOLD moves to positively grow, restructure or enhance their companies for the benefit of all stakeholders. The program celebrates the corporate leaders and teams that are behind successful mergers and…

The many dimensions of marketing

Most business leaders understand that marketing should help get more “at bats” through lead generation efforts, but many organizations miss the opportunity to engage marketing to its full potential. Beyond lead generating programs, marketing can and should be instrumental in client retention, growth, loyalty, advocacy, as well as other business strategies in product or service innovation, employee recruitment / retention, change management communications, and more. (more…)

Coffee & Closers – Marketing Traction featuring Jennifer Zick

On November 5th, Jennifer Zick joined Mickeli Bedore, founder and host of Coffee & Closers, for an up close and intimate conversation about lessons learned (and still being learned!) in life and business. "Life has broken me in the most beautiful way," explains Zick, as she answers questions about her career journey across sales, marketing, and founder roles. In this 30-minute conversation, Bedore manages to stage a business conversation that evolves from sales and marketing to a deeply personal journey of faith, failure, acceptance, and growth. Continue reading

On The Rise: Meg Van Sloun Appointed Vice President of Authentic

Meg Van Sloun to lead client services for fast-growing fractional leadership firm. As momentum builds around Fractional CMO model, Van Sloun brings next-level operational leadership to growing client roster and CMO team. (more…)

Authentic Open House Celebration

Meg Van Sloun and Jennifer Zick (Authentic Founder & CEO) at the company's recent Open House Celebration It's good to take time to celebrate. And that's just what we did last night with 150 of our closest friends. These are our Authentic People. (more…)

Author: Authentic®