How to have a Marketing Strategy rather than “Random Acts of Marketing” – an interview with Jennifer Zick
Jennifer Zick, Authentic's Founder and CEO, was pleased to join Benjamin Wolf as a guest on his podcast: Win Win - An Entrepreneurial Community. In this episode, Jennifer shares lessons learned in entrepreneurship (many shaped by experience in working with and for EOS-powered businesses), as well as advice for growing businesses on building a strategy-driven marketing program. Listen in to learn: (1) how to develop a marketing strategy and Overcome Random Acts of Marketing® (2) why you must sell what your product or service solves for your customer rather than just how great it is; and (3) the elements of a successful marketing plan…