Marketer’s Community Event: Short-Term Gains vs. Long-Term Brand Health

Marketer’s Community Event: Short-Term Gains vs. Long-Term Brand Health

Event
If you recall, the first Marketers' Community event was such a huge hit! This second event didn't disappoint either. Earlier this week, we had the opportunity to participate as a cheerleader and partner in the second Marketers' Community Event. It was held at the new Impact Hub at Finnegans. If you aren't familiar, Marketers' Community is a new educational event series and networking group spearheaded by Laura King, the Twin Cities' most dynamic modern marketing recruiter. (more…)
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Welcome to the Gig Economy: Talent strategies for today’s growing businesses

Welcome to the Gig Economy: Talent strategies for today’s growing businesses

EOS / Traction, Fractional CMO, Marketing, Virtual Panel
Finding top notch leaders for your growing business is critical. Having the right people in the right seats is key to the health and sustainability of your organization. But finding ideal candidates can be challenging in our current economy. Unemployment is at an all-time low, and candidates can afford to be selective. Many are choosing to forsake full-time employment for the chance to do meaningful work on a part-time, flexible, contract basis. We're now living in a gig economy, defined by Google as "a labor market characterized by the prevalence of short-term contracts or freelance work as opposed to permanent jobs". This new talent environment poses new challenges for employers, but can also offer tremendous benefit, both for the business and for its team members. (more…)
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We fed 47 kids for a year!

We fed 47 kids for a year!

Community, Event, Two Or More
We have been dreaming about this "next generation" event for months. It was so fun to bring a community of volunteers together that included so many kiddos.  The Two Or More community of volunteers gathered at Feed My Starving Children in Eagan to pack food for kids in Haiti. With all hands on deck, we packed enough food for 47 children to eat for a full year!  (more…)
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Messaging Matters: Meet the leaders who are revitalizing their brands through buyer-centric messaging

Messaging Matters: Meet the leaders who are revitalizing their brands through buyer-centric messaging

Brand & Messaging, Marketing, Virtual Panel
There are any number of reasons that a company may revisit its brand and messaging approach, including: Changes to the business strategy, market focus, product or services mix, buyer demographics, leadership, and merger / acquisition activity. Whatever the motivation, the process of reshaping the brand narrative and supporting messaging can be a hefty undertaking. (more…)
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We just invested 60 hours to help sustain our local parks

We just invested 60 hours to help sustain our local parks

Community, Event, Two Or More
When we planned this "spring" event there was snow on the ground and we were only dreaming of flowers and sunshine. Little did we know it would be so warm and beautiful on May 24th. The Two Or More community of volunteers gathered at Lyndale Gardens in south Minneapolis to pull weeds, plant perennials, move rock (yeah, muscles!), and fill up on some much needed vitamin D.  (more…)
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