How to have a Marketing Strategy rather than “Random Acts of Marketing” – an interview with Jennifer Zick

How to have a Marketing Strategy rather than “Random Acts of Marketing” – an interview with Jennifer Zick

Brand & Messaging, EOS / Traction, Event, Fractional CMO, Marketing, Strategy & Coaching
Jennifer Zick, Authentic Brand's Founder and CEO, was pleased to join Benjamin Wolf as a guest on his podcast: Win Win - An Entrepreneurial Community.  In this episode, Jennifer shares lessons learned in entrepreneurship (many shaped by experience in working with and for EOS-powered businesses), as well as advice for growing businesses on building a strategy-driven marketing program.  Listen in to learn:  (1) how to develop a marketing strategy and avoid “random acts of marketing;” (2) why you must sell what your product or service solves for your customer rather than just how great it is; and (3) the elements of a successful marketing plan when you're doing it on your own. Listen to the podcast here, or via the recording embedded below. (more…)
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