Building a Marketing Team: What Comes First

Building a Marketing Team: What Comes First

We reached out to some colleagues who know a lot about marketing and marketing teams to get their thoughts on how leaders can lay the foundation for a successful business today - and in the future. (more…)
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TCSW19 Recap: Smart Smarketing Panel

TCSW19 Recap: Smart Smarketing Panel

Authentic Brand was back for our third year as an event host at Twin Cities Startup Week - with an action packed panel of local business leaders talking about our favorite mash-up concept: Smarketing! (more…)
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How to have a Marketing Strategy rather than “Random Acts of Marketing” – an interview with Jennifer Zick

How to have a Marketing Strategy rather than “Random Acts of Marketing” – an interview with Jennifer Zick

Jennifer Zick, Authentic Brand's Founder and CEO, was pleased to join Benjamin Wolf as a guest on his podcast: Win Win - An Entrepreneurial Community.  In this episode, Jennifer shares lessons learned in entrepreneurship (many shaped by experience in working with and for EOS-powered businesses), as well as advice for growing businesses on building a strategy-driven marketing program.  Listen in to learn:  (1) how to develop a marketing strategy and avoid “random acts of marketing;” (2) why you must sell what your product or service solves for your customer rather than…
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Jennifer Zick Makes Guest Appearance on The Schmidt List Podcast

Jennifer Zick Makes Guest Appearance on The Schmidt List Podcast

This week, Jennifer Zick joined Kurt Schmidt, host of The Schmidt List Podcast, to discuss Jennifer's entrepreneurial journey and how Authentic Brand helps organizations grow with Fractional CMO leadership and Marketing Traction: a proven methodology for strategic planning, alignment, and accountability. (more…)
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