What is this “Voice of the Customer” thing and why is it so important?

What is this “Voice of the Customer” thing and why is it so important?

There are several types of primary marketing research that businesses can use to help them gain valuable business insights.  Many companies are looking for opportunities to become more customer-centric in their offerings, messages, and brand experiences. In that process, Voice of Customer research is growing in popularity. (more…)
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