Blog

Jennifer Zick featured on Fjorge Podcast: Mind Your Own Marketing Business

Jennifer Zick featured on Fjorge Podcast: Mind Your Own Marketing Business

Brand & Messaging, EOS / Traction, Event, Marketing
I recently had the pleasure of being a guest on Fjorge's podcast series, where I chatted with Tim Barsness about Authentic Brand's origins, our Fractional Marketing Leadership offering, our approach to creating "So What" Messaging, and why Authentic Brand is uniquely well-equipped to partner with organizations who are powered by EOS® / Traction®  to help build strong marketing muscle. Take a listen! (more…)
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Celebrating Authentic Brand’s 1-Year Bizversary!

Celebrating Authentic Brand’s 1-Year Bizversary!

News
Wow. Authentic Brand is one year old. Already? Only? [All the feels.] A year ago today, I sat at my kitchen table, officially filing my business name with the State of Minnesota, and buying my authenticbrand.com domain. The domain was an investment. I literally held my breath when I pressed the "buy now" button. Every day since that thrilling and scary start, I have been telling myself to breathe. (more…)
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Is Your Marketing Muscle Weak? Five indications that you need to pump some serious marketing iron

Is Your Marketing Muscle Weak? Five indications that you need to pump some serious marketing iron

Brand & Messaging, Fractional CMO, Marketing, Strategy & Coaching
It's a common situation for growing businesses: marketing is one of the last roles in the company to be prioritized. And it makes sense, to a certain point. Many businesses reach their first $5M, $10M, or even $50M through a focused sales-led effort, building relationships and expanding accounts and referrals. (more…)
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Building Your Strongest Team: Five experts weigh in on what it takes to attract, retain and grow high-performing talent

Building Your Strongest Team: Five experts weigh in on what it takes to attract, retain and grow high-performing talent

EOS / Traction, Virtual Panel
No business leader sets out to build a losing team, and yet, many organizations suffer from low productivity, poor morale and high turn-over. The fact is, strong teams don't happen by accident, nor as a product of good intentions. Building and maintaining a strong team takes vision, discipline, systems, consistency, and the willingness to make hard decisions that impact real people. (more…)
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Happy Holidays from Authentic Brand

Happy Holidays from Authentic Brand

News
Meet Authentic Brand's newest team member and mascot: Augustus (Gus) Goldie Zick.  Based on a recent review of our strategy, it appears that Gus is likely to be the #1 driver of social media engagement for our business in 2018, but unlikely to contribute any meaningful pipeline. Since joining our organization just last week, Gus has been on a rather slow ramp-up. (Frankly, he's mostly lying down on the job.) But, he's a strong cultural fit, and we expect to see significant growth and development in the coming year. (more…)
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Getting Traction in the New Year: Actionable advice to move your business forward

Getting Traction in the New Year: Actionable advice to move your business forward

EOS / Traction, Virtual Panel
It's the perfect time to provide some actionable advice on getting traction in the New Year! Many business leaders are focused on driving hard toward a strong year-end, while also looking ahead and setting objectives for the year ahead. What will growth look like in the next 12 months? And what commitments does the business need to make to get there? (more…)
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From “What” to “So What”: Building a Messaging Foundation for Modern Marketing

From “What” to “So What”: Building a Messaging Foundation for Modern Marketing

Brand & Messaging, Marketing, Strategy & Coaching
By the time I'm meeting with a business leader, it's because he or she is ready to invest in strategic, proactive marketing. Most often, the business has grown steadily through a sales focus and a bit of marketing "here and there" (with no clarity on what works or drives ROI). But now the business is at a point where sustained growth will require new approaches to pipeline development. It's time to invest in building a modern marketing team and program, focused on demand generation and expanded engagement. (more…)
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