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The value of a fractional CMO: Quick impact and low risk

The value of a fractional CMO: Quick impact and low risk

There's a point in a company growth cycle when businesses recognize that they need to invest in marketing for continued growth. Often these companies have been sales-driven until they realize they need a marketing leader dedicated to building brand awareness and driving meaningful engagement to support business objectives.  It's at this point that executives start considering how to fill this marketing role effectively. They’re often choosing between one of four options:  (more…)
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The many dimensions of marketing

The many dimensions of marketing

Most business leaders understand that marketing should help get more “at bats” through lead generation efforts, but many organizations miss the opportunity to engage marketing to its full potential. Beyond lead generating programs, marketing can and should be instrumental in client retention, growth, loyalty, advocacy, as well as other business strategies in product or service innovation, employee recruitment / retention, change management communications, and more. (more…)
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Coffee & Closers – Marketing Traction featuring Jennifer Zick

Coffee & Closers – Marketing Traction featuring Jennifer Zick

On November 5th, Jennifer Zick joined Mickeli Bedore, founder and host of Coffee & Closers, for an up close and intimate conversation about lessons learned (and still being learned!) in life and business. "Life has broken me in the most beautiful way," explains Zick, as she answers questions about her career journey across sales, marketing, and founder roles. In this 30-minute conversation, Bedore manages to stage a business conversation that evolves from sales and marketing to a deeply personal journey of faith, failure, acceptance, and growth.  Continue reading
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What is Marketing Traction?

What is Marketing Traction?

If you've been following Authentic Brand for a while, you've likely heard us talk about Marketing Traction™. Marketing Traction is a methodology we developed to help small and mid-sized, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It uses simple tools and a structured process to establish alignment, accountability, and focus.  (more…)
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Building a Marketing Team: What Comes First

Building a Marketing Team: What Comes First

We reached out to some colleagues who know a lot about marketing and marketing teams to get their thoughts on how leaders can lay the foundation for a successful business today - and in the future. (more…)
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TCSW19 Recap: Smart Smarketing Panel

TCSW19 Recap: Smart Smarketing Panel

Authentic Brand was back for our third year as an event host at Twin Cities Startup Week - with an action packed panel of local business leaders talking about our favorite mash-up concept: Smarketing! (more…)
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Marketing Support vs. Marketing Leadership. What does your business need to fuel growth?

Marketing Support vs. Marketing Leadership. What does your business need to fuel growth?

It’s annual planning season! That time of year when businesses revisit their longer-term strategic plans to achieve the vision and goals they’ve set for themselves. The time when revenue targets and objectives are set for the coming year, and plans are developed to support and drive those objectives to successful outcomes. It’s also a time to look inward by examining whether you’ve got the right people in the right seats, and to `level up’ marketing to fuel growth. (more…)
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Twin Cities Startup Week: Smart Smarketing [a virtual panel & preview]

Twin Cities Startup Week: Smart Smarketing [a virtual panel & preview]

It’s coming! Twin Cities Startup Week is right around the corner: October 9-16, 2019, with hundreds of events taking place across Minneapolis and St. Paul metro communities. Authentic Brand is pleased to be back for our third year as an event host – and we’ve got another blockbuster lineup ready to talk Smarketing – aligning marketing and sales for healthy growth! Register here now! (more…)
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