Authentic Brand CEO Shares Entrepreneurship Journey at Fueled Collective Event

Authentic Brand CEO Shares Entrepreneurship Journey at Fueled Collective Event

Brand & Messaging, Digital, EOS / Traction, Event, Marketing
[caption id="attachment_2999" align="aligncenter" width="900"] Jennifer Zick speaks at Fueled Collective event for entrepreneurs[/caption] We were honored to be included in a recent event series by Fueled Collective. This four week series featured successful solopreneurs and entrepreneurs, highlighting the lessons learned from the trenches. (more…)
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Brand Messaging Moments: How Your Brand Narrative Evolves as You Grow. Part 1.

Brand Messaging Moments: How Your Brand Narrative Evolves as You Grow. Part 1.

Brand & Messaging, Marketing
If you didn’t catch my last post, then please take a second and at least skim it. In it, I share what a brand narrative is, how to create one, and the potential ROI for your brand. That said, creating your brand narrative is never one and done. As your company grows, your brand narrative has to evolve. This allows you to keep up with new internal and external challenges that every growing brand faces. What milestones in your growth will affect your brand narrative? (more…)
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Why Create a Narrative for Your Brand?

Why Create a Narrative for Your Brand?

Brand & Messaging, Marketing
In 1962, the car rental company Avis was losing $3.2 million per year, and consistently losing to their main competitor Hertz. Then Avis changed their brand narrative and started embracing their position as number two in the market. Instead of trying to position themselves as better in the minds of prospects, they admitted they were number two and that it made them work harder. This convinced customers that they were going to get better service by choosing Avis. (more…)
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