Hiring an effective marketing leader: Why a two-pronged approach makes all the difference

Hiring an effective marketing leader: Why a two-pronged approach makes all the difference

Brand & Messaging, Fractional CMO, Marketing, Strategy & Coaching
My job allows me the unique opportunity to speak with five to ten small business leaders per week. When you get the chance to connect with this many leaders you start to gain valuable insight into what concerns are top of mind for folks who are running successful businesses. As I ask questions about their business, we always get to the topic of marketing (probably because that’s what I’m there to discuss). Most of the time, the conversation about marketing goes something like this: “We don’t currently have anyone leading marketing. In the past we’ve tried some things, but I’ve never been very convinced that they worked very well.  We haven’t had a great way to measure impact. I believe our company could benefit from marketing, but we haven’t proven…
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ACTION19: Conference Recap – The Resilient Business

ACTION19: Conference Recap – The Resilient Business

Brand & Messaging, Community, EOS / Traction, Event, Fractional CMO, Marketing, Strategy & Coaching
The dust hasn’t even settled on ACTION19 and we’re already looking forward to ACTION20! Authentic Brand's first-year conference was a sell-out event, bringing together more than 150 local leaders for a half-day of content focused on building a resilient business. Topics included recruiting, retention, revenue-growth, and recession-planning. Our afternoon kicked off with opening remarks from Authentic Brand’s CEO and Founder, Jennifer Zick. Since ACTION19 was held on Authentic Brand’s two-year anniversary, it was the perfect opportunity for Jennifer to share our early-stage story and what resilience has meant to her as a startup founder. It was especially fun to reflect on the impact of Two Or More since Jennifer launched the community service movement in 2017. Next up was a keynote by award-winning television anchor and radio host, Cory Hepola.…
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