Category: Client Story

Eyewear company eyebobs hires an Authentic Fractional CMO™ to maintain business momentum while its marketing leader unplugged during maternity leave. “At the end of the day, our Authentic Fractional CMO™ helped us maintain our business without interruption. Our sales were on forecast, and our ad spend was at the level we expected it to be. There were a lot of moving parts, and many of them could have gone off the rails. But they didn’t.” Mike Hollenstein, CEO, eyebobs eyebobs at a glance Company size: 50 employeesBusiness type: Eyewear manufacturer & retailerCategory: D2CHeadquarters: Minneapolis, MNKey initiatives: Agency and marketing performance…

Fitness equipment company PowerBlock hires Authentic to build marketing confidence and maintain momentum after pandemic growth. “What sets Authentic apart is how well-connected everyone at the company is. The Ally Network and mindshare are invaluable. Being able to have so many connections through one person is outstanding.” Noah Funk, VP, PowerBlock PowerBlock at a glance Company size: 30 employeesBusiness type: Fitness equipment manufacturerCategory: D2C, B2BHeadquarters: Burnsville, MinnesotaKey initiatives: Marketing fundamentals, Amazon marketing, metrics, affiliate & influencer marketing, brand messaging https://youtu.be/S9687hufOgE The Challenge PowerBlock, a fitness equipment manufacturer that designs and develops top-tier strength equipment for home and commercial consumers, had…

Salesforce Systems Integrator engages Fractional CMO to take strategy and growth to the next level. "What got us interested in talking to Authentic was their reputation in the industry. ...And it only took a couple of quick conversations for us to realize it would be a great business fit for us and also a great culture fit."Garry Polmateer, CEO, Red Argyle https://youtu.be/w-Nw_2IX5Us Story Summary Garry Polmateer is the CEO of Red Argyle, a Salesforce Systems Integrator with a focus on Sales Cloud, Service Cloud, and Experience Cloud solutions, along with security and privacy consulting. With a track record as a…

Digital agency overcomes random acts of marketing with a dedicated Fractional CMO and clear brand value proposition. "I think one of the compelling components of [choosing Authentic] was they had a methodology that had been proven out, they had a team of [CMOs] in Mindshare that they can rely on and [Ally] partners that they could pull on. It felt like it dramatically reduced the amount of risk that we were taking on."Morgan Witham, CEO, COLAB https://youtu.be/UjjDsAu9ZPg Story Summary Morgan Witham is the CEO of COLAB, a digital agency that focuses on WebOps: building websites that drive ongoing value and…

National nonprofit engages Fractional CMO to strengthen existing marketing efforts, processes, and future hiring decisions. "For a nonprofit organization, [hiring a Fractional CMO] certainly is an investment. But when I think about all the time and energy that we saved by bringing on Authentic and our fractional CMO, it was hands down worth every penny.” Kathryn Mikkelsen, Executive Director, North American Thrombosis Forum (NATF) https://youtu.be/Jq8jziGqUWE Story Summary Kathryn Mikkelsen is the Executive Director of North American Thrombosis Forum (NATF) - a nonprofit organization dedicated to improving the lives of those affected by blood clots and related diseases. With a small…

Strategic marketing creates exponential exit for software company "I care about top line revenue but most importantly I care about the bottom line and what the company makes. ...So I wanted to scale the business profitably, and I was working with Authentic on this and [they] did a fantastic job of finding out who my [ideal] audience was. So instead of focusing on hiring very high priced sales executives, we pivoted and created an inside sales team that was closing $100,000 more per month in business. With marketing and sales automation, we scaled the company, and our EBITDA grew from…

Traditional B2B manufacturer engages Fractional CMO to quickly build a scalable B2C business model "When we engaged Authentic to help us build out our marketing group, we found that our leadership team really lacked the understanding of how to engage consumers in a very effective fashion. What Authentic provided was a very low risk way for us to build really quickly. We were able to get engagement with consumers essentially right out of the gate. [And] we were building all these processes and this infrastructure that is going to be really meant for the future."Chris Hudson, President, Comply Foam https://youtu.be/9d11p_KmUEo…

Fractional CMO services help established technology company maximize their marketing investment to successfully launch new offerings and brand "CMOs - whether fractional or full-time - are not cheap, but we had a big task ahead of us with this business launch... and I knew that we could not do it by ourselves, and I wasn't confident [that we would] even be able to make the right hire for that role. And so...it was a pretty easy decision. ...When I looked at the task at hand, the opportunity costs could be tremendous. And I did not want to get it wrong.…