ACTION19: Conference Recap – The Resilient Business

ACTION19: Conference Recap – The Resilient Business

Brand & Messaging, Community, EOS / Traction, Event, Fractional CMO, Marketing, Strategy & Coaching
The dust hasn’t even settled on ACTION19 and we’re already looking forward to ACTION20! Authentic Brand's first-year conference was a sell-out event, bringing together more than 150 local leaders for a half-day of content focused on building a resilient business. Topics included recruiting, retention, revenue-growth, and recession-planning. Our afternoon kicked off with opening remarks from Authentic Brand’s CEO and Founder, Jennifer Zick. Since ACTION19 was held on Authentic Brand’s two-year anniversary, it was the perfect opportunity for Jennifer to share our early-stage story and what resilience has meant to her as a startup founder. It was especially fun to reflect on the impact of Two Or More since Jennifer launched the community service movement in 2017. Next up was a keynote by award-winning television anchor and radio host, Cory Hepola.…
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We fed 47 kids for a year!

We fed 47 kids for a year!

Community, Event, Two Or More
We have been dreaming about this "next generation" event for months. It was so fun to bring a community of volunteers together that included so many kiddos.  The Two Or More community of volunteers gathered at Feed My Starving Children in Eagan to pack food for kids in Haiti. With all hands on deck, we packed enough food for 47 children to eat for a full year!  (more…)
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We just invested 60 hours to help sustain our local parks

We just invested 60 hours to help sustain our local parks

Community, Event, Two Or More
When we planned this "spring" event there was snow on the ground and we were only dreaming of flowers and sunshine. Little did we know it would be so warm and beautiful on May 24th. The Two Or More community of volunteers gathered at Lyndale Gardens in south Minneapolis to pull weeds, plant perennials, move rock (yeah, muscles!), and fill up on some much needed vitamin D.  (more…)
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Marketing For Good: A Conversation with Amanda Brinkman

Marketing For Good: A Conversation with Amanda Brinkman

Community, Marketing, Two Or More
If you've been a member of the marketing community for any amount of time, you likely know the name Amanda Brinkman: Chief Brand and Communications Officer for Deluxe Corporation, and creator of The Small Business Revolution - Main Street. What a surprise and honor to be asked by Amanda - who I have admired for years - to be the inaugural subject of her series featuring interviews with strong female leaders. (more…)
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