Hiring a Marketing Leader Part 3: It’s Going to Get Messy (and that’s good!)

Hiring a Marketing Leader Part 3: It’s Going to Get Messy (and that’s good!)

Digital, Fractional CMO, Marketing
In parts one and two of this series, we talked about how difficult — and risky — it is to hire a marketing leader. Turn-over is high and so are the expectations for this role. In the second article, I outlined a couple of expectations that will help you start strong as you bring on a new marketing leader. But fair warning: In this article, things are going to get messy. I want to shed some light on what will likely need to happen to build a strong marketing foundation for your company’s next-level growth. We already established (in part two) that this process will take time, but now let’s look at what is actually involved. Fasten your seatbelt and prepare for some bumps along the way! It will be…
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Hiring a Marketing Leader Part 1: Why It’s Hard

Hiring a Marketing Leader Part 1: Why It’s Hard

Digital, Fractional CMO, Marketing
Hiring the right marketing leader has become increasingly difficult. Growing businesses need experienced marketing direction, and they can't afford to get this hire wrong, as the fallout can be serious. A bad hire in the marketing leadership role is not only painful from a talent turn-over and expense perspective, but runs the risk of damaging the company’s overall brand reputation, culture, and revenue potential.  (more…)
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Marketing Metrics that Matter (and how to avoid Random Acts of Marketing)

Marketing Metrics that Matter (and how to avoid Random Acts of Marketing)

Digital, Fractional CMO, Marketing, Strategy & Coaching
I have the best job in the world. I get the privilege of talking with leaders of small and mid-size businesses about their growth plans and strategies. Each time I meet with someone, I learn something new. But I also notice a lot of recurring themes. One of those themes is metrics. Every time a conversation turns to marketing, it almost invariably, without fail, gets to the challenge of measuring marketing success.   (more…)
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