Authentic Brand & Lake One Present at Manufacturers Alliance

Authentic Brand & Lake One Present at Manufacturers Alliance

On September 14th, Authentic Brand - in partnership with our ally partner Lake One Digital - was pleased to lead a presentation and workshop for the Manufacturers Alliance sales and marketing peer group. More than 20 leaders attended the session, titled "Building Sustainable Business Growth." (more…)
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DenamiCON: The Future of AI and Marketing

DenamiCON: The Future of AI and Marketing

Authentic Brand was recently back at DenamiCON - this time playing the role of sponsor, with Jennifer Zick - Authentic Brand CEO as emcee! What a treat to host a room full of insight-seekers for an afternoon of learning and conversation about Artificial Intelligence. (more…)
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Podcast with Jennifer Zick: Marketing Second Shift

Podcast with Jennifer Zick: Marketing Second Shift

I recently had the privilege of being featured on the Marketing Second Shift podcast. Chaunce Stanton, CEO Co-Founder of Chronicals Digital - and producer of the podcast - covered a huge range of topics with me, including: EOS / Traction, Marketing Automation, Sales, Work-Life Balance (or lack thereof), and my love of family, yoga, and trips up north. Trust me...it all fits together in the Authentic Brand story. :)  These excerpts from my interview with Chaunce are republished here with his permission.  (more…)
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Everything Marketing Automation: A Virtual Panel of Expert Perspectives

Everything Marketing Automation: A Virtual Panel of Expert Perspectives

What do you get when you pick the brains of five digital marketing experts, representing partnerships with some of the most popular martech platforms on the market? You get everything marketing automation: the good, the bad, the ugly, and a whole lot of wisdom gleaned from the trenches. Welcome to Authentic Brand's first "virtual panel": a Q&A exchange with five leaders in the Twin Cities digital community. (more…)
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Beyond Buzzphrases: How emerging tech could actually change everything for marketers

Beyond Buzzphrases: How emerging tech could actually change everything for marketers

For the past several years, there's been plenty of buzzphrase mania around topics such as IoT (internet of things), connected devices, big data / deep data, artificial intelligence, cognitive computing, machine learning, and virtual / augmented reality. And while many of these concepts may still feel abstract and fuzzy, these emerging technologies are taking tangible shape right now in many businesses. In fact, new research just released by Forbes today, based on Salesforce's Fourth Annual State-of-Marketing Report, shows that: (more…)
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Shocking But True: The Marketing Automation Disconnect

Shocking But True: The Marketing Automation Disconnect

I'll never forget the day I realized just how huge the gap could be between expectation and reality, relative to marketing automation. I had recently taken a new job, after 13 years in sales and marketing for a fast-growth technology consulting start-up; a firm that specialized in CRM and marketing automation. My new organization was a contrast to my start-up experience in every way (more…)
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The Hard Truth About Marketing Automation

The Hard Truth About Marketing Automation

It's one of the greatest misnomers of modern marketing: Marketing Automation. It's not a new term or technology. In fact, the pioneers in this space entered the market as early as 1999. And yet, despite its strong adoption and incredible growth (300 solutions added in just the past year - see graphic below), businesses large and small still struggle with what marketing automation actually means, and the level of commitment and resources required to manage an effective program. (more…)
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Brace Yourself: It’s Marketing Conference Season

Brace Yourself: It’s Marketing Conference Season

It seems that every 18 months or so, the conversations around B2B marketing shift. The most obvious way to observe this evolution is through the themes and titles of marketing conference keynotes and breakout sessions. A few years ago, all the conferences were focused on social and mobile. More recently, inbound and content marketing have dominated the topic lists. Today, everyone's talking ABM, predictive analytics, and lifecycle marketing. And rumblings are picking up around artificial intelligence, machine learning, and virtual / augmented reality. (more…)
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