ACTION19: Conference Recap – The Resilient Business

ACTION19: Conference Recap – The Resilient Business

Brand & Messaging, Community, EOS / Traction, Event, Fractional CMO, Marketing, Strategy & Coaching
The dust hasn’t even settled on ACTION19 and we’re already looking forward to ACTION20! Authentic Brand's first-year conference was a sell-out event, bringing together more than 150 local leaders for a half-day of content focused on building a resilient business. Topics included recruiting, retention, revenue-growth, and recession-planning. Our afternoon kicked off with opening remarks from Authentic Brand’s CEO and Founder, Jennifer Zick. Since ACTION19 was held on Authentic Brand’s two-year anniversary, it was the perfect opportunity for Jennifer to share our early-stage story and what resilience has meant to her as a startup founder. It was especially fun to reflect on the impact of Two Or More since Jennifer launched the community service movement in 2017. Next up was a keynote by award-winning television anchor and radio host, Cory Hepola.…
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What’s the Difference? Strategic Marketing Consultants and Agencies vs. Fractional CMOs

What’s the Difference? Strategic Marketing Consultants and Agencies vs. Fractional CMOs

EOS / Traction, Fractional CMO, Marketing
Marketing can feel like the world’s biggest experiment. The corner store doesn’t have the same marketing needs as a mid-sized business, and isn’t even playing the same game as enterprise-level companies. What does this mean for your marketing? It means that there’s no one-size-fits-all approach, magic pill, or easy button. To succeed you need a custom plan tailored to your business with an expert guide to back it. But, finding the right marketing expertise is often the first challenge. (more…)
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Welcome to the Gig Economy: Talent strategies for today’s growing businesses

Welcome to the Gig Economy: Talent strategies for today’s growing businesses

EOS / Traction, Fractional CMO, Marketing, Virtual Panel
Finding top notch leaders for your growing business is critical. Having the right people in the right seats is key to the health and sustainability of your organization. But finding ideal candidates can be challenging in our current economy. Unemployment is at an all-time low, and candidates can afford to be selective. Many are choosing to forsake full-time employment for the chance to do meaningful work on a part-time, flexible, contract basis. We're now living in a gig economy, defined by Google as "a labor market characterized by the prevalence of short-term contracts or freelance work as opposed to permanent jobs". This new talent environment poses new challenges for employers, but can also offer tremendous benefit, both for the business and for its team members. (more…)
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#EOSCONF18: A First-Timer’s Recap of A Conference For Companies Running on EOS

#EOSCONF18: A First-Timer’s Recap of A Conference For Companies Running on EOS

EOS / Traction, Event
Many of you know that I am a long-time fan and practitioner of EOS® - The Entrepreneurial Operating System - and in fact, have built Authentic Brand as a marketing consultancy that is uniquely equipped to support businesses who are powered by this system. But last week, I had first-time encounter with the broader EOS community at #EOSCONF18, and it was fantastic! (more…)
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Jennifer Zick featured on Fjorge Podcast: Mind Your Own Marketing Business

Jennifer Zick featured on Fjorge Podcast: Mind Your Own Marketing Business

Brand & Messaging, EOS / Traction, Event, Marketing
I recently had the pleasure of being a guest on Fjorge's podcast series, where I chatted with Tim Barsness about Authentic Brand's origins, our Fractional Marketing Leadership offering, our approach to creating "So What" Messaging, and why Authentic Brand is uniquely well-equipped to partner with organizations who are powered by EOS® / Traction®  to help build strong marketing muscle. Take a listen! (more…)
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Building Your Strongest Team: Five experts weigh in on what it takes to attract, retain and grow high-performing talent

Building Your Strongest Team: Five experts weigh in on what it takes to attract, retain and grow high-performing talent

EOS / Traction, Virtual Panel
No business leader sets out to build a losing team, and yet, many organizations suffer from low productivity, poor morale and high turn-over. The fact is, strong teams don't happen by accident, nor as a product of good intentions. Building and maintaining a strong team takes vision, discipline, systems, consistency, and the willingness to make hard decisions that impact real people. (more…)
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Getting Traction in the New Year: Actionable advice to move your business forward

Getting Traction in the New Year: Actionable advice to move your business forward

EOS / Traction, Virtual Panel
It's the perfect time to provide some actionable advice on getting traction in the New Year! Many business leaders are focused on driving hard toward a strong year-end, while also looking ahead and setting objectives for the year ahead. What will growth look like in the next 12 months? And what commitments does the business need to make to get there? (more…)
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