ACTION19: Conference Recap – The Resilient Business

ACTION19: Conference Recap – The Resilient Business

The dust hasn’t even settled on ACTION19 and we’re already looking forward to ACTION20! Authentic's first-year conference was a sell-out event, bringing together more than 150 local leaders for a half-day of content focused on building a resilient business. Topics included recruiting, retention, revenue-growth, and recession-planning. (more…)
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Building a Financially Resilient Business

Building a Financially Resilient Business

Building a successful business that weathers the ups-and-downs of economic cycles takes tremendous resilience. Leveraging boom times to prepare for leaner times is critical. Knowing when to save, and when to invest, can be the difference between success and failure. (more…)
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Planning for the Next Recession: Jennifer Zick Featured on The Business Gist Podcast

Planning for the Next Recession: Jennifer Zick Featured on The Business Gist Podcast

“Times won’t always be this rich, so how can we plan ahead for recession?”   This question sparks the conversation between Jennifer Zick and Megan Effertz, host of The Business Gist podcast, as they discuss ways that business leaders can plan ahead for the next recession. Because it’s not a matter of whether it will hit, but when.   “When times are good, sales and marketing budgets flourish. When times are tough, marketing is generally the first team to get hit [with cuts]. …But sales without marketing is not a formula that works in today’s modern buyer’s journey. Cutting off…
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We helped prepare 1,650 bags of food for kids across the Twin Cities!

We helped prepare 1,650 bags of food for kids across the Twin Cities!

  This was our first time serving with The Sheridan Story and we all enjoyed it. Our Two Or More community of volunteers gathered at their warehouse in Roseville to pack, organize, and box bags of food for kids that are facing food insecurity. This team of volunteers packed 1,650 bags which equals 6,325 meals for families! (more…)
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We helped prepare 312 bikes for kids!

We helped prepare 312 bikes for kids!

Our first ever signature service event during Twin Cities Startup Week was a blast. Our Two Or More community of volunteers gathered at the Free Bikes 4 Kidz warehouse in Brooklyn Park to clean, prep, move and fix bikes for kids in need. This team of volunteers worked on 312 bikes in three hours! (more…)
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TCSW18: The Lifecycle of a Brand Panel

TCSW18: The Lifecycle of a Brand Panel

We kicked off Twin Cities Startup Week (#TCSW18), early this Monday morning with a room full of entrepreneurs, marketers and four brilliant panelists. Our very own Jennifer Zick moderated the conversation and helped weave together the experiences these veteran business leaders have in building businesses and building brands.  (more…)
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