Beehive Strategic Communication: Marketing Traction Success Story

Beehive Strategic Communication: Marketing Traction Success Story

Brand & Messaging, Client Story, Community, Fractional CMO, Marketing, Strategy & Coaching
Strategic communication firm invests in a Fractional CMO to support next-level growth. We knew that something had to change to drive our own consistent growth. That's when we turned to Authentic Brand for a Fractional CMO partner, and that's been game-changing. [...] In order to grow and be competitive in environments that are transforming faster than any of us can predict, we have to invest in our own businesses. There’s no choice. Those investments have to be smart, focused, and strategic. And that’s what Authentic Brand helps us do." - Lisa Hannum, CEO, Beehive Strategic Communication https://www.youtube.com/watch?v=4etZ9WUVta0 STORY SUMMARY As a firm that helps businesses develop and refine their communication strategies, it's easy to imagine that tackling marketing for your own business would be a snap.  The leaders of Beehive…
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Coherent Solutions: Marketing Traction Success Story

Coherent Solutions: Marketing Traction Success Story

Brand & Messaging, Client Story, Community, Fractional CMO, Marketing, Strategy & Coaching
A large software development company engages a Fractional CMO to accelerate growth. We knew we needed [marketing] leadership... but to hire a full-time marketing leader, we didn't really have the function structured, we didn't have any momentum in it, we didn't even have a common vision among our leadership team as to what the marketing leader would do and how the function would integrate with the rest of the company. Authentic Brand introduced the idea of Fractional CMO as an alternative solution. That was very appealing to us, to hire someone at a lower allocation...but still get access to great leadership, great talent that we could use to structure the function and get some momentum. They were a great catalyst to get us pointed in the right direction." - Rob…
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Boundary Waters Bank: Marketing Traction Success Story

Boundary Waters Bank: Marketing Traction Success Story

Brand & Messaging, Client Story, Community, Fractional CMO, Marketing, Strategy & Coaching
Expanding community bank matures in their marketing efforts. As bankers, we like to think we know a lot about [marketing], but in all actuality, we don’t. We know nothing about marketing or advertising. And what we tend to do - and what this bank has done in the past - is waste dollars on different types of advertising or marketing, thinking we were getting our name out or the product out to the people. What brought us to Authentic Brand: We were getting nowhere, we needed some traction, and we needed somebody with the expertise to bring this bank into the market. ...The beauty of Authentic Brand is: you bring them on, they bring you the ideas, and they help you get to your goal." - Sarah Kolek, President &…
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Fueled Collective: Marketing Traction Success Story

Fueled Collective: Marketing Traction Success Story

Brand & Messaging, Client Story, Community, Fractional CMO, Marketing, Strategy & Coaching
Marketing fuel for growing co-working and event brand. We were suddenly facing a lot of competition at the same time. Originally, we had no marketing. Then we moved to "Random Acts of Marketing", and we finally had to really professionalize that whole area, and that's when we sought out Authentic Brand. [Since] that initial engagement, we’re headed towards being even more than just marketing focused, we’re headed towards being sales focused." - Don Ball, Co-Founder, Fueled Collectivehttps://www.youtube.com/watch?v=aQTGFx4LneQ STORY SUMMARY What do you do when you're a pioneer in your space, and a large, aggressive, well funded competitor comes to town to set up shop?  You can try to go toe-to-toe with them or you can refine and adapt.  This is the story of Fueled Collective. They began as COCO: the…
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GoKart Labs: Marketing Traction Success Story

GoKart Labs: Marketing Traction Success Story

Brand & Messaging, Client Story, Community, Fractional CMO, Marketing, Strategy & Coaching
Digital innovation firm drives awareness for a national audience. The Authentic Brand team has been really instrumental in helping us organize and focus in on a really specific strategy. We have a tendency to want to do everything all at once, and they helped us pick out the most important things to focus on, drive the right metrics around that, and to tackle things in sequential order and gain a lot of confidence in what we’re doing in our marketing efforts." - Elli Rader, Vice President of Client Services, GoKart Labshttps://www.youtube.com/watch?v=P8_if4CHJNE STORY SUMMARY For over a decade, GoKart Labs has been helping enterprise organizations in Healthcare, Financial Services and Education transform by creating human-centered digital experiences that drive growth. With a brilliant team of designers, developers and change agents who…
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Pro-Tec Design: Marketing Traction Success Story

Pro-Tec Design: Marketing Traction Success Story

Brand & Messaging, Client Story, Fractional CMO, Marketing, Strategy & Coaching
Growing ESOP levels up marketing strategy and leadership. Random Acts of Marketing: That would have been Pro-Tec prior to us associating with Authentic Brand. We decided last year that we needed to focus, we needed a roadmap, we needed somebody to help us to create a real marketing program at Pro-Tec. That’s how we engaged the Fractional CMO program.The biggest benefit was getting people onboard and understanding how important it is to tell our story, and how important it is to build our brand. Hiring a professional (Fractional CMO) who can actually sit at the table with the management team and lead us down the path of building a marketing roadmap is money very well spent.” - Eva Mach, President & CEO, Pro-Tec Designhttps://www.youtube.com/watch?v=XsQOG_Kd-Pg STORY SUMMARY For over 50 years,…
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Hiring an effective marketing leader: Why a two-pronged approach makes all the difference

Hiring an effective marketing leader: Why a two-pronged approach makes all the difference

Brand & Messaging, Fractional CMO, Marketing, Strategy & Coaching
My job allows me the unique opportunity to speak with five to ten small business leaders per week. When you get the chance to connect with this many leaders you start to gain valuable insight into what concerns are top of mind for folks who are running successful businesses. As I ask questions about their business, we always get to the topic of marketing (probably because that’s what I’m there to discuss). Most of the time, the conversation about marketing goes something like this: “We don’t currently have anyone leading marketing. In the past we’ve tried some things, but I’ve never been very convinced that they worked very well.  We haven’t had a great way to measure impact. I believe our company could benefit from marketing, but we haven’t proven…
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ACTION19: Conference Recap – The Resilient Business

ACTION19: Conference Recap – The Resilient Business

Brand & Messaging, Community, EOS / Traction, Event, Fractional CMO, Marketing, Strategy & Coaching
The dust hasn’t even settled on ACTION19 and we’re already looking forward to ACTION20! Authentic Brand's first-year conference was a sell-out event, bringing together more than 150 local leaders for a half-day of content focused on building a resilient business. Topics included recruiting, retention, revenue-growth, and recession-planning. Our afternoon kicked off with opening remarks from Authentic Brand’s CEO and Founder, Jennifer Zick. Since ACTION19 was held on Authentic Brand’s two-year anniversary, it was the perfect opportunity for Jennifer to share our early-stage story and what resilience has meant to her as a startup founder. It was especially fun to reflect on the impact of Two Or More since Jennifer launched the community service movement in 2017. Next up was a keynote by award-winning television anchor and radio host, Cory Hepola.…
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Planning for the Next Recession: Jennifer Zick Featured on The Business Gist Podcast

Planning for the Next Recession: Jennifer Zick Featured on The Business Gist Podcast

Event, Fractional CMO, Marketing, Strategy & Coaching
“Times won’t always be this rich, so how can we plan ahead for recession?” This question sparks the conversation between Jennifer Zick and Megan Effertz, host of The Business Gist podcast, as they discuss ways that business leaders can plan ahead for the next recession. Because it’s not a matter of whether it will hit, but when. “When times are good, sales and marketing budgets flourish. When times are tough, marketing is generally the first team to get hit [with cuts]. …But sales without marketing is not a formula that works in today’s modern buyer’s journey. Cutting off the life-blood of what drives brand and ongoing awareness – not just for pre-sales, but throughout the lifecycle of the customer with your business – shouldn’t even be an option on the…
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