Think your business can’t afford market research? Think again.

Think your business can’t afford market research? Think again.

Many small and growing businesses bypass market research because they think it’s only for established enterprises that can afford to hire expensive market research firms. But market research doesn’t necessarily require a significant budget. In fact, many research strategies and methods are available flexibly and affordably. (more…)
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What does a fractional CMO do?

What does a fractional CMO do?

Fractional marketing leadership is a relatively new service area. But demand for fractional CMOs is growing as the value of hiring part-time executive marketing leadership becomes clearer. (more…)
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Does your business need fractional CMO services?

Does your business need fractional CMO services?

Entrepreneurial and growth-oriented businesses often come to a critical fork in the road when they recognize they have a gap in strategic marketing leadership. They need to determine who and when to hire to support the next phase of their business. (more…)
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Should you become a fractional CMO?

Should you become a fractional CMO?

The playbook for executive marketing careers has changed. Marketing and communications professionals are the most burnt-out across all corporate job functions. At the same time that marketers face burnout, more pathways are available than ever before to build a meaningful career and life. Working 50- to 70-hour workweeks dedicated to one enterprise is no longer the only way to achieve a high-impact, high-value executive marketing career. Many experienced marketers are rethinking work’s place in their lives and leaving corporate jobs to pursue a flexible, consulting-based career that helps them achieve a better balance. The growing gig economy and the proven…
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How much does a fractional CMO cost?

How much does a fractional CMO cost?

If you’re evaluating whether a fractional CMO is right for your business, one of your first questions will likely be: how much does a fractional CMO cost? Getting a clear answer to this question can be tricky because there are a variety of fractional CMO models that offer different levels of engagement, expertise, and pricing structures.  (more…)
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A Founder’s Five-Year Reflection

A Founder’s Five-Year Reflection

On November 7, 2017, I sat at my kitchen table and filed “Authentic Brand LLC” with the State of Minnesota, and then held my breath when I pushed the button on our first pre-revenue business expense: $2,000 to buy our .com domain name.  Following a recent painful job loss, and having no individual income and three children (then ages 7, 11, and 13) - that domain purchase felt extra significant. And it was. That purchase was the first bet I placed on myself. On my dream. It was an act of love toward myself and toward the team I hoped…
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