Fractional CMO Archives - Page 4 of 8

Jennifer Zick featured on Agency Growth Mastermind Podcast

How to Build A Community & Expand Your Networks With The RIGHT People Wondering how to build a community and expand your networks? Jennifer Zick, founder of Authentic, shares her experiences and elaborates on how to authentically build relationships to generate new business. Learn how Jennifer and Authentic's unique approach combines Marketers + Methodology + Mindshare to build strong, strategic, sales-aligned marketing teams and programs at https://authenticbrand.com/ (more…)

How to hire a marketing leader: A guide to discover what your business needs

The task to hire the right marketing leader has become increasingly difficult. Growing businesses need experienced marketing direction, and they can’t afford to get this hire wrong. A bad hire in the marketing leadership role is not only painful from a talent turn-over and expense perspective, but it runs the risk of damaging the company’s overall brand reputation, culture, and revenue potential. This reality begs some important questions, which we’ll address in this Guide to hiring a marketing leader: Why is it so hard to hire a marketing leader? How can you confidently bring strong marketing leadership to your table?…

How remote collaboration in marketing has changed — and why it’s here to stay

In a matter of days, the COVID-19 pandemic altered where marketing teams got their work done and how they collaborated with colleagues. Research suggests that the remote work environment is here to stay in some form, with less than one in five executives saying they want to return to the office as it was pre-pandemic. Employees are eager for hybrid office and remote options, but some executives express concern over the impacts these hybrid work environments could have on company culture. (more…)

Marketing budget allocation: Why there’s no silver bullet

At Authentic, we work primarily with small to mid-size growing businesses that have started to invest in marketing activities but aren’t sure if they are allocating resources in the best way to support their business growth goals. One of the most common questions we get from clients is, “How much should I spend on marketing?” It seems like a simple question, but unfortunately, the answer isn’t. The not-so-satisfying answer we often give to questions about marketing budget allocation is, “It depends.” (more…)

Daneen Kiger, Global Marketing and Brand Leader, Joins Authentic as Fractional CMO & Consultant

Kiger’s leadership experience spans healthcare, medical devices, education, retail, eCommerce, and technology sectors. MINNEAPOLIS, MN - October 13, 2020 Authentic announces the expansion of its Authentic Fractional CMO™ team with the addition of Daneen Kiger, an experienced global marketing and brand leader whose background includes scaling teams, growing channels, and developing international product strategies for businesses $20M - $1B+ in annual revenue in over 40 countries. (more…)

How to strike a balance between innovation and perfection in marketing

There’s a delicate balance between progress and perfection in marketing. When businesses strive for perfection, decision-by-consensus slows or stalls efforts. Innovative products, campaigns, and services never make it to market, or a competitor launches their offering first, diluting your offering and investments. On the flip side, there’s a risk of moving too quickly and promising something that the business can’t deliver on or launching something that doesn’t meet customers’ needs. Failing to deliver on a promise erodes stakeholder confidence and trust. (more…)

Focus, fear, and flexibility — why they matter to business growth

Focus is the act of choosing where to invest and, more importantly, where not to. It recognizes that every business, no matter its size or type, has limited resources (time, money, energy). If you spray these limited resources in many directions, you dilute your efforts. If you point all of your available resources to 3-5 focus areas, you’re going to move further, faster — with a clearer understanding of how each investment impacts your business. (more…)

Agility: an essential ingredient for brand relevance in a changing world

We are quickly approaching mid-year, and business leaders everywhere are thinking about how they move forward in an undefined new world. Whether a business has been booming, shuttered, or stalled, the second half of 2020 is going to be monumental in separating companies that will thrive from those that will merely survive. (more…)

Ruth Glaser joins Authentic as Fractional CMO & Consultant, extending firm’s B2C, retail, franchise, and e-commerce expertise

Co-Founder & Former Co-CEO of Let’s Dish! brings consumer marketing depth and entrepreneurial growth chops to Authentic’s SMB clients MINNEAPOLIS, MN - May 18, 2020 Authentic is delighted to announce the addition of Ruth Glaser as Fractional CMO and valuable member of our growing marketing mindshare and team. A seasoned entrepreneur and marketing executive, Glaser is the co-founder and former co-CEO of Let's Dish! - an innovative retail meal preparation business with a blended bricks-and-mortar and e-commerce model. Under Glaser's leadership, Let's Dish! raised $4M in private equity and built a national franchise in the retail meal preparation segment. (more…)

Activating your service plan to genuinely support stakeholders [SERVE•ival Part 3]

The rapidly-evolving nature of a crisis requires marketing and communication teams to stay nimble by listening carefully to their key stakeholders, adapting quickly, and leaning more purposefully into the turns. (more…)

Category: Fractional CMO