Fractional CMO Archives - Page 6 of 8

On The Rise: Meg Van Sloun Appointed Vice President of Authentic

Meg Van Sloun to lead client services for fast-growing fractional leadership firm. As momentum builds around Fractional CMO model, Van Sloun brings next-level operational leadership to growing client roster and CMO team. (more…)

Building a Marketing Team: What Comes First

We reached out to some colleagues who know a lot about marketing and marketing teams to get their thoughts on how leaders can lay the foundation for a successful business today - and in the future. (more…)

Marketing Support vs. Marketing Leadership. What does your business need to fuel growth?

It’s annual planning season! That time of year when businesses revisit their longer-term strategic plans to achieve the vision and goals they’ve set for themselves. The time when revenue targets and objectives are set for the coming year, and plans are developed to support and drive those objectives to successful outcomes. It’s also a time to look inward by examining whether you’ve got the right people in the right seats, and to `level up’ marketing to fuel growth. (more…)

EOS Marketing Strategy: Turning Big Ideas into Action

If you're familiar with Authentic, you know we're big fans of EOS ®, the Entrepreneurial Operating System ®. EOS is effective at creating vision, traction and alignment in growth-oriented companies. We often recommend EOS for our clients (and we host the Integrator Community™), but we are not in any way affiliated with EOS Worldwide. We love working with EOS-powered businesses. Here's why... (more…)

Guide: Building a Strong Marketing Program

“Vision without traction is merely hallucination.” ― Gino Wickman, Traction: Get a Grip on Your Business What does it take to go from a hot dog cart to a $459 million dollar a year restaurant chain? It takes a clear vision, backed by systematic process, led by experience. (more…)

Step Out of Your Comfort Zone – Give Marketing a Seat at the Leadership Table

Let’s go out on a limb and assume that your company has a leadership team meeting every week or so. Perhaps you lead it, perhaps you muddle through it, lay low or like to stir things up. Who gets invited? Finance, Operations, HR, IT, Sales, Compliance and Legal? What about Marketing? Some of the time or all the time? In all honesty, why are they really there? As company leaders, to elevate the marketing function, this is a question you should clarify so your Marketing leader is delivering what the business needs. (more…)

How to have a Marketing Strategy rather than “Random Acts of Marketing” – an interview with Jennifer Zick

Jennifer Zick, Authentic's Founder and CEO, was pleased to join Benjamin Wolf as a guest on his podcast: Win Win - An Entrepreneurial Community. In this episode, Jennifer shares lessons learned in entrepreneurship (many shaped by experience in working with and for EOS-powered businesses), as well as advice for growing businesses on building a strategy-driven marketing program. Listen in to learn: (1) how to develop a marketing strategy and Overcome Random Acts of Marketing® (2) why you must sell what your product or service solves for your customer rather than just how great it is; and (3) the elements of a successful marketing plan…

Have a Rising Star On Your Marketing Team?

Determining who the right leader is for your marketing department can be challenging for any business. But staffing for the marketing leadership role requires additional nuance when you have a rising star already on the team. Should you elevate your marketing coordinator / manager to the leadership role? Or should you hire someone with “been there, done that” leadership experience? (more…)

Marketing and Sales: Getting to Alignment

Building an aligned marketing and sales strategy that can weather the ups-and-downs of a growing business is tough. We know it’s essential, yet alignment continues to be a significant challenge for many companies. (more…)

Jennifer Zick Makes Guest Appearance on The Schmidt List Podcast

This week, Jennifer Zick joined Kurt Schmidt, host of The Schmidt List Podcast, to discuss Jennifer's entrepreneurial journey and how Authentic helps organizations grow with Fractional CMO leadership and Authentic Growth Methodology: a proven methodology for strategic planning, alignment, and accountability. (more…)

Category: Fractional CMO