Make a “NOT-TO-DO” List for Marketing in the New Year

Make a “NOT-TO-DO” List for Marketing in the New Year

Isn’t the New Year great? It’s time to bust out those resolutions and ring in the start of a new calendar by making a change that brings something positive to your life. Many of us will sit down and write out a list of “To-Do’s for the New Year.” (more…)
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Marketing Metrics that Matter (and how to avoid Random Acts of Marketing)

Marketing Metrics that Matter (and how to avoid Random Acts of Marketing)

I have the best job in the world. I get the privilege of talking with leaders of small and mid-size businesses about their growth plans and strategies. Each time I meet with someone, I learn something new. But I also notice a lot of recurring themes. One of those themes is metrics. Every time a conversation turns to marketing, it almost invariably, without fail, gets to the challenge of measuring marketing success.   (more…)
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Making Hay & Stashing Acorns: How growing businesses can maximize a good economy, but prepare for inevitable recession

Making Hay & Stashing Acorns: How growing businesses can maximize a good economy, but prepare for inevitable recession

Originally published by Minnesota Business Magazine. Republished here with permission. Those of us who lived through the dot-bomb and 2008 recessions will not soon forget the impact on our businesses, communities and families. Yet, when times are good, it's easy to operate as though growth and prosperity will always be in front of us. Wise business leaders know that - like squirrels hiding away nuts for the winter - it’s always a good idea to plan for leaner times, even while harvesting bumper crops. (more…)
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What’s the Difference? Strategic Marketing Consultants and Agencies vs. Fractional CMOs

What’s the Difference? Strategic Marketing Consultants and Agencies vs. Fractional CMOs

Marketing can feel like the world’s biggest experiment. The corner store doesn’t have the same marketing needs as a mid-sized business, and isn’t even playing the same game as enterprise-level companies. What does this mean for your marketing? It means that there’s no one-size-fits-all approach, magic pill, or easy button. To succeed you need a custom plan tailored to your business with an expert guide to back it. But, finding the right marketing expertise is often the first challenge. (more…)
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Welcome to the Gig Economy: Talent strategies for today’s growing businesses

Welcome to the Gig Economy: Talent strategies for today’s growing businesses

Finding top notch leaders for your growing business is critical. Having the right people in the right seats is key to the health and sustainability of your organization. But finding ideal candidates can be challenging in our current economy. Unemployment is at an all-time low, and candidates can afford to be selective. Many are choosing to forsake full-time employment for the chance to do meaningful work on a part-time, flexible, contract basis. We're now living in a gig economy, defined by Google as "a labor market characterized by the prevalence of short-term contracts or freelance work as opposed to permanent jobs". This…
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Rethinking the CMO Role for Growing Businesses

Rethinking the CMO Role for Growing Businesses

What’s the difference between a sinking building and a stable building? It comes down to the foundation. How a foundation is laid, and the materials used to do so will have a considerable impact on the durability of a building. In the same way, your marketing foundation will affect your business’s growth, sustainability, and lifespan. The most crucial part of this foundation is having a strong marketing leader in-house. But, when is the best time to bring in a marketing leader? (more…)
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How a Fractional CMO Can Accelerate Your EOS® Marketing Strategy

How a Fractional CMO Can Accelerate Your EOS® Marketing Strategy

If your business isn’t growing, it’s shrinking. This mantra has pushed many business owners to level up and achieve their next big goal. All companies care about growth, but it’s easy for this growth to be stifled when your organization doesn’t have alignment or transparency. (more…)
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