Sales and marketing alignment: What is it & how to achieve it

Sales and marketing alignment: What is it & how to achieve it

Sales and marketing alignment is something businesses talk about a lot. But what is it, really, and how do organizations achieve it? This definition from Highspot succinctly and effectively defines it: “Sales and marketing alignment is a shared system of communication, strategy, and goals that enable marketing and sales to operate as a unified organization.”  (more…)
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Unlock the potential of a channel marketing strategy

Unlock the potential of a channel marketing strategy

Channel marketing can be an effective way for companies to scale their business growth and generate more sales. By using the right distribution channels, a business can reach new audiences and customers, leverage existing marketing programs, and improve profit margins. B2B companies may find traction working with resellers, while B2C companies can reach international audiences through the right distribution channels. (more…)
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Preparing for an exit? Build brand equity with these 4 value drivers

Preparing for an exit? Build brand equity with these 4 value drivers

Most business owners want to maximize earnings and depart on their own terms and timeline when they (inevitably) exit the company. Depending on the type of business, an exit could take many different shapes: selling to internal stakeholders or converting to an ESOP, passing down to another generation in a family, or selling to a third party (e.g., a private equity investor, competitor, or another company that’s acquiring the business for strategic growth purposes).  (more…)
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Measure what’s meaningful: Advice for growing businesses

Measure what’s meaningful: Advice for growing businesses

There are a lot of things that marketers today could measure. But that doesn’t mean they should be measuring all of these. Marketing metrics should provide insight into how marketing is supporting business objectives and answer key questions from the CEO and sales leaders. (more…)
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Myth or Fact: A business can grow without marketing

Myth or Fact: A business can grow without marketing

We recently noticed a LinkedIn post that was shared by a CEO of an ecommerce agency. The CEO shared a published article that named his company as the fastest-growing agency in the state. The article’s premise was that the agency had achieved that growth without any marketing. (more…)
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