News Archives - Page 2 of 3

Authentic nominated for 2022 BOLD Awards

Minneapolis, MN - December 16, 2021 - Authentic is excited to announce that we have been nominated for the Tenth Annual BOLD Awards, presented by the Minnesota Chapter of the Association for Corporate Growth® (ACG.) The BOLD Awards are designed to honor and recognize innovation, inspirational moves, bold visions and leaders that have made BOLD moves to positively grow, restructure or enhance their companies for the benefit of all stakeholders. The program celebrates the corporate leaders and teams that are behind successful mergers and acquisitions, financing and extraordinary strategies that led to sustainability, remarkable performance and/or accelerated growth January 2019 –…

Authentic welcomes veteran marketing executive Kate Hendershott as a new fractional CMO

MINNEAPOLIS, MN — Kate Hendershott has joined Authentic as a new fractional CMO, contributing significant bench strength and capacity with decades of wide-ranging experience in the health and beauty, financial services, manufacturing, retail, and healthcare industries. (more…)

Authentic recognized as “Best of Business” finalist

Authentic is honored to share the news that we have been recognized as a top three finalist for Twin Cities Business 2021 "Best of Business" Readers' Choice Awards in the category of Advertising And Marketing Firm. (more…)

They’re all in: Why Authentic’s conversion to 100% W2 employees is a category-shattering revolution

MINNEAPOLIS, MN - August 3, 2021 Authentic announced today that as of August 1, 100% of their team has voluntarily converted to W2 employee status – a shift that’s unique in the category of fractional executive services and reflects Authentic’s strategic vision of thoughtful growth and development of an aligned, values-driven team that’s fully committed to the company, to each other, and to their clients. (more…)

An open letter in recognition of a deserving leader. Meg Van Sloun promoted to Chief Operating Officer of Authentic.

Meg Van Sloun (L), Authentic COO, with Jennifer Zick (R), Authentic CEO MINNEAPOLIS, MN – June 10, 2021 I had planned to craft a formal press release to announce Meg Van Sloun's promotion to Chief Operating Officer for Authentic. But before I drafted the public announcement, I first shared a letter with our internal team. And then I realized that I want to share with all of YOU just how truly grateful I am for Meg, and how excited I am for her and for our community. (more…)

Transformational tech marketer, Peter Zaballos, joins Authentic as Fractional CMO

A seasoned Chief Marketing Officer, board leader and venture capitalist, Zaballos accelerates SaaS companies (and race cars). MINNEAPOLIS, MN - June 9, 2021 Authentic continues expansion of its national fractional CMO team with the addition of Peter Zaballos, a Chief Marketing Officer with a reputation for building brands that disrupt the technology landscape and fundamentally change the world. Zaballos' career includes past roles with LSI Logic, C-Cube Microsystems and RealNetworks: companies that changed the landscape of computing and launched Zaballos' passion for transformational technology and rapid-growth entrepreneurial businesses. Propelled by a track record of success in sales, marketing, and product…

Daneen Kiger, Global Marketing and Brand Leader, Joins Authentic as Fractional CMO & Consultant

Kiger’s leadership experience spans healthcare, medical devices, education, retail, eCommerce, and technology sectors. MINNEAPOLIS, MN - October 13, 2020 Authentic announces the expansion of its Authentic Fractional CMO™ team with the addition of Daneen Kiger, an experienced global marketing and brand leader whose background includes scaling teams, growing channels, and developing international product strategies for businesses $20M - $1B+ in annual revenue in over 40 countries. (more…)

Ruth Glaser joins Authentic as Fractional CMO & Consultant, extending firm’s B2C, retail, franchise, and e-commerce expertise

Co-Founder & Former Co-CEO of Let’s Dish! brings consumer marketing depth and entrepreneurial growth chops to Authentic’s SMB clients MINNEAPOLIS, MN - May 18, 2020 Authentic is delighted to announce the addition of Ruth Glaser as Fractional CMO and valuable member of our growing marketing mindshare and team. A seasoned entrepreneur and marketing executive, Glaser is the co-founder and former co-CEO of Let's Dish! - an innovative retail meal preparation business with a blended bricks-and-mortar and e-commerce model. Under Glaser's leadership, Let's Dish! raised $4M in private equity and built a national franchise in the retail meal preparation segment. (more…)

SANCTUARY launches to unite marketing executives through uncertain times

We know leading a marketing function in normal times is challenging. Throw in a global pandemic to upend business models, launch a new service offering in record time, crisis communications, a new brand voice, resource constraints, remote staff and oh yeah – home schooling for many of us. Now we're in another stratosphere of HARD. (more…)

Authentic nominated for 2020 BOLD Awards

Image by ACG Minnesota Fast-growing fractional CMO firm nominated for innovative approach. The 2020 BOLD Awards MINNEAPOLIS, MN – December 2, 2019 – Authentic is excited to announce that we have been nominated for the Eighth Annual BOLD Awards, presented by the Minnesota Chapter of the Association for Corporate Growth® (ACG.) The BOLD Awards are designed to honor and recognize innovation, inspirational moves, bold visions and leaders that have made BOLD moves to positively grow, restructure or enhance their companies for the benefit of all stakeholders. The program celebrates the corporate leaders and teams that are behind successful mergers and…

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