What is Marketing Traction?

What is Marketing Traction?

Brand & Messaging, Fractional CMO, Marketing, Strategy & Coaching
If you've been following Authentic Brand for a while, you've likely heard us talk about Marketing Traction™. Marketing Traction is a methodology we developed to help small, growth-focused businesses build strategic marketing departments and create alignment between sales and marketing. It uses simple tools and a structured process to establish alignment, accountability, and focus.  (more…)
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Twin Cities Startup Week: Smart Smarketing [a virtual panel & preview]

Twin Cities Startup Week: Smart Smarketing [a virtual panel & preview]

Brand & Messaging, Event, Marketing, Strategy & Coaching, Virtual Panel
It’s coming! Twin Cities Startup Week is right around the corner: October 9-16, 2019, with hundreds of events taking place across Minneapolis and St. Paul metro communities. Authentic Brand is pleased to be back for our third year as an event host – and we’ve got another blockbuster lineup ready to talk Smarketing – aligning marketing and sales for healthy growth! Register here now! (more…)
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How to have a Marketing Strategy rather than “Random Acts of Marketing” – an interview with Jennifer Zick

How to have a Marketing Strategy rather than “Random Acts of Marketing” – an interview with Jennifer Zick

Brand & Messaging, Event, Fractional CMO, Marketing, Strategy & Coaching
Jennifer Zick, Authentic Brand's Founder and CEO, was pleased to join Benjamin Wolf as a guest on his podcast: Win Win - An Entrepreneurial Community.  In this episode, Jennifer shares lessons learned in entrepreneurship (many shaped by experience in working with and for EOS-powered businesses), as well as advice for growing businesses on building a strategy-driven marketing program.  Listen in to learn:  (1) how to develop a marketing strategy and avoid “random acts of marketing;” (2) why you must sell what your product or service solves for your customer rather than just how great it is; and (3) the elements of a successful marketing plan when you're doing it on your own. Listen to the podcast here, or via the recording embedded below. (more…)
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Have a Rising Star On Your Marketing Team?

Have a Rising Star On Your Marketing Team?

Fractional CMO, Marketing, Strategy & Coaching, Team
Defining the “right person for the right seat” in the marketing department can be challenging for any business, but staffing for the marketing leadership role requires additional nuance when you have a rising star already on the team. Should you elevate your marketing coordinator / manager to the leadership role? Or should you hire someone with “been there, done that” leadership experience? (more…)
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Beehive Strategic Communication: Marketing Traction Success Story

Beehive Strategic Communication: Marketing Traction Success Story

Brand & Messaging, Client Story, Community, Fractional CMO, Marketing, Strategy & Coaching
Strategic communication firm invests in a Fractional CMO to support next-level growth. We knew that something had to change to drive our own consistent growth. That's when we turned to Authentic Brand for a Fractional CMO partner, and that's been game-changing. [...] In order to grow and be competitive in environments that are transforming faster than any of us can predict, we have to invest in our own businesses. There’s no choice. Those investments have to be smart, focused, and strategic. And that’s what Authentic Brand helps us do." - Lisa Hannum, CEO, Beehive Strategic Communication Continue reading
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Coherent Solutions: Marketing Traction Success Story

Coherent Solutions: Marketing Traction Success Story

Brand & Messaging, Client Story, Community, Fractional CMO, Marketing, Strategy & Coaching
A large software development company engages a Fractional CMO to accelerate growth. We knew we needed [marketing] leadership... but to hire a full-time marketing leader, we didn't really have the function structured, we didn't have any momentum in it, we didn't even have a common vision among our leadership team as to what the marketing leader would do and how the function would integrate with the rest of the company. Authentic Brand introduced the idea of Fractional CMO as an alternative solution. That was very appealing to us, to hire someone at a lower allocation...but still get access to great leadership, great talent that we could use to structure the function and get some momentum. They were a great catalyst to get us pointed in the right direction." - Rob…
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Boundary Waters Bank: Marketing Traction Success Story

Boundary Waters Bank: Marketing Traction Success Story

Brand & Messaging, Client Story, Community, Fractional CMO, Marketing, Strategy & Coaching
Expanding community bank matures in their marketing efforts. As bankers, we like to think we know a lot about [marketing], but in all actuality, we don’t. We know nothing about marketing or advertising. And what we tend to do - and what this bank has done in the past - is waste dollars on different types of advertising or marketing, thinking we were getting our name out or the product out to the people. What brought us to Authentic Brand: We were getting nowhere, we needed some traction, and we needed somebody with the expertise to bring this bank into the market. ...The beauty of Authentic Brand is: you bring them on, they bring you the ideas, and they help you get to your goal." - Sarah Kolek, President &…
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