How to have a Marketing Strategy rather than “Random Acts of Marketing” – an interview with Jennifer Zick

How to have a Marketing Strategy rather than “Random Acts of Marketing” – an interview with Jennifer Zick

Brand & Messaging, EOS / Traction, Event, Fractional CMO, Marketing, Strategy & Coaching
Jennifer Zick, Authentic Brand's Founder and CEO, was pleased to join Benjamin Wolf as a guest on his podcast: Win Win - An Entrepreneurial Community.  In this episode, Jennifer shares lessons learned in entrepreneurship (many shaped by experience in working with and for EOS-powered businesses), as well as advice for growing businesses on building a strategy-driven marketing program.  Listen in to learn:  (1) how to develop a marketing strategy and avoid “random acts of marketing;” (2) why you must sell what your product or service solves for your customer rather than just how great it is; and (3) the elements of a successful marketing plan when you're doing it on your own. Listen to the podcast here, or via the recording embedded below. (more…)
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Have a Rising Star On Your Marketing Team?

Have a Rising Star On Your Marketing Team?

Fractional CMO, Marketing, Strategy & Coaching, Team
Defining the “right person for the right seat” in the marketing department can be challenging for any business, but staffing for the marketing leadership role requires additional nuance when you have a rising star already on the team. Should you elevate your marketing coordinator / manager to the leadership role? Or should you hire someone with “been there, done that” leadership experience? (more…)
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Beehive Strategic Communication: Marketing Traction Success Story

Beehive Strategic Communication: Marketing Traction Success Story

Brand & Messaging, Client Story, Community, Fractional CMO, Marketing, Strategy & Coaching
Strategic communication firm invests in a Fractional CMO to support next-level growth. We knew that something had to change to drive our own consistent growth. That's when we turned to Authentic Brand for a Fractional CMO partner, and that's been game-changing. [...] In order to grow and be competitive in environments that are transforming faster than any of us can predict, we have to invest in our own businesses. There’s no choice. Those investments have to be smart, focused, and strategic. And that’s what Authentic Brand helps us do." - Lisa Hannum, CEO, Beehive Strategic Communication Continue reading
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Coherent Solutions: Marketing Traction Success Story

Coherent Solutions: Marketing Traction Success Story

Brand & Messaging, Client Story, Community, Fractional CMO, Marketing, Strategy & Coaching
A large software development company engages a Fractional CMO to accelerate growth. We knew we needed [marketing] leadership... but to hire a full-time marketing leader, we didn't really have the function structured, we didn't have any momentum in it, we didn't even have a common vision among our leadership team as to what the marketing leader would do and how the function would integrate with the rest of the company. Authentic Brand introduced the idea of Fractional CMO as an alternative solution. That was very appealing to us, to hire someone at a lower allocation...but still get access to great leadership, great talent that we could use to structure the function and get some momentum. They were a great catalyst to get us pointed in the right direction." - Rob…
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Boundary Waters Bank: Marketing Traction Success Story

Boundary Waters Bank: Marketing Traction Success Story

Brand & Messaging, Client Story, Community, Fractional CMO, Marketing, Strategy & Coaching
Expanding community bank matures in their marketing efforts. As bankers, we like to think we know a lot about [marketing], but in all actuality, we don’t. We know nothing about marketing or advertising. And what we tend to do - and what this bank has done in the past - is waste dollars on different types of advertising or marketing, thinking we were getting our name out or the product out to the people. What brought us to Authentic Brand: We were getting nowhere, we needed some traction, and we needed somebody with the expertise to bring this bank into the market. ...The beauty of Authentic Brand is: you bring them on, they bring you the ideas, and they help you get to your goal." - Sarah Kolek, President &…
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Fueled Collective: Marketing Traction Success Story

Fueled Collective: Marketing Traction Success Story

Brand & Messaging, Client Story, Community, Fractional CMO, Marketing, Strategy & Coaching
Marketing fuel for growing co-working and event brand. We were suddenly facing a lot of competition at the same time. Originally, we had no marketing. Then we moved to "Random Acts of Marketing", and we finally had to really professionalize that whole area, and that's when we sought out Authentic Brand. [Since] that initial engagement, we’re headed towards being even more than just marketing focused, we’re headed towards being sales focused." - Don Ball, Co-Founder, Fueled Collective Continue reading
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GoKart Labs: Marketing Traction Success Story

GoKart Labs: Marketing Traction Success Story

Brand & Messaging, Client Story, Community, Fractional CMO, Marketing, Strategy & Coaching
Digital innovation firm drives awareness for a national audience. The Authentic Brand team has been really instrumental in helping us organize and focus in on a really specific strategy. We have a tendency to want to do everything all at once, and they helped us pick out the most important things to focus on, drive the right metrics around that, and to tackle things in sequential order and gain a lot of confidence in what we’re doing in our marketing efforts." - Elli Rader, Vice President of Client Services, GoKart Labs Continue reading
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Pro-Tec Design: Marketing Traction Success Story

Pro-Tec Design: Marketing Traction Success Story

Brand & Messaging, Client Story, Fractional CMO, Marketing, Strategy & Coaching
Growing ESOP levels up marketing strategy and leadership. Random Acts of Marketing: That would have been Pro-Tec prior to us associating with Authentic Brand. We decided last year that we needed to focus, we needed a roadmap, we needed somebody to help us to create a real marketing program at Pro-Tec. That’s how we engaged the Fractional CMO program.The biggest benefit was getting people onboard and understanding how important it is to tell our story, and how important it is to build our brand. Hiring a professional (Fractional CMO) who can actually sit at the table with the management team and lead us down the path of building a marketing roadmap is money very well spent.” - Eva Mach, President & CEO, Pro-Tec Design Continue reading
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