Building a Marketing Team: What Comes First

Building a Marketing Team: What Comes First

We reached out to some colleagues who know a lot about marketing and marketing teams to get their thoughts on how leaders can lay the foundation for a successful business today - and in the future. (more…)
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EOS Marketing Strategy: Turning Big Ideas into Action

EOS Marketing Strategy: Turning Big Ideas into Action

If you're familiar with Authentic Brand, you know we're big fans of EOS®, the Entrepreneurial Operating System. EOS is effective at creating vision, traction and alignment in growth-oriented companies. We often recommend EOS for our clients, but we are not in any way affiliated with EOS Worldwide. We love working with EOS-powered businesses. Here's why... (more…)
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Step Out of Your Comfort Zone – Give Marketing a Seat at the Leadership Table

Step Out of Your Comfort Zone – Give Marketing a Seat at the Leadership Table

Let’s go out on a limb and assume that your company has a leadership team meeting every week or so. Perhaps you lead it, perhaps you muddle through it, lay low or like to stir things up. Who gets invited? Finance, Operations, HR, IT, Sales, Compliance and Legal? What about Marketing? Some of the time or all the time? In all honesty, why are they really there? As company leaders, to elevate the marketing function, this is a question you should clarify so your Marketing leader is delivering…
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Have a Rising Star On Your Marketing Team?

Have a Rising Star On Your Marketing Team?

Defining the “right person for the right seat” in the marketing department can be challenging for any business, but staffing for the marketing leadership role requires additional nuance when you have a rising star already on the team. Should you elevate your marketing coordinator / manager to the leadership role? Or should you hire someone with “been there, done that” leadership experience? (more…)
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