Step Out of Your Comfort Zone – Give Marketing a Seat at the Leadership Table

Step Out of Your Comfort Zone – Give Marketing a Seat at the Leadership Table

Fractional CMO, Marketing, Team
Let’s go out on a limb and assume that your company has a leadership team meeting every week or so. Perhaps you lead it, perhaps you muddle through it, lay low or like to stir things up. Who gets invited? Finance, Operations, HR, IT, Sales, Compliance and Legal? What about Marketing? Some of the time or all the time? In all honesty, why are they really there? As company leaders, to elevate the marketing function, this is a question you should clarify so your Marketing leader is delivering what the business needs.  (more…)
Read More
Have a Rising Star On Your Marketing Team?

Have a Rising Star On Your Marketing Team?

Fractional CMO, Marketing, Strategy & Coaching, Team
Defining the “right person for the right seat” in the marketing department can be challenging for any business, but staffing for the marketing leadership role requires additional nuance when you have a rising star already on the team. Should you elevate your marketing coordinator / manager to the leadership role? Or should you hire someone with “been there, done that” leadership experience? (more…)
Read More