The many dimensions of marketing

The many dimensions of marketing

Most business leaders understand that marketing should help get more “at bats” through lead generation efforts, but many organizations miss the opportunity to engage marketing to its full potential. Beyond lead generating programs, marketing can and should be instrumental in client retention, growth, loyalty, advocacy, as well as other business strategies in product or service innovation, employee recruitment / retention, change management communications, and more. (more…)
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Building a Marketing Team: What Comes First

Building a Marketing Team: What Comes First

We reached out to some colleagues who know a lot about marketing and marketing teams to get their thoughts on how leaders can lay the foundation for a successful business today - and in the future. (more…)
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Twin Cities Startup Week: Smart Smarketing [a virtual panel & preview]

Twin Cities Startup Week: Smart Smarketing [a virtual panel & preview]

It’s coming! Twin Cities Startup Week is right around the corner: October 9-16, 2019, with hundreds of events taking place across Minneapolis and St. Paul metro communities. Authentic Brand is pleased to be back for our third year as an event host – and we’ve got another blockbuster lineup ready to talk Smarketing – aligning marketing and sales for healthy growth! Register here now! (more…)
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Marketing and Sales: Getting to Alignment

Marketing and Sales: Getting to Alignment

Building an aligned marketing and sales strategy that can weather the ups-and-downs of a growing business is tough. We know it’s essential, yet alignment continues to be a significant challenge for many companies.  (more…)
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Building a Financially Resilient Business

Building a Financially Resilient Business

Building a successful business that weathers the ups-and-downs of economic cycles takes tremendous resilience. Leveraging boom times to prepare for leaner times is critical. Knowing when to save, and when to invest, can be the difference between success and failure. (more…)
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Lifecycle of a Brand: Building Stories that Start, Scale, Sustain, and Sell Businesses

Lifecycle of a Brand: Building Stories that Start, Scale, Sustain, and Sell Businesses

These Minnesota business owners have years of experience building businesses and building brands. They have perspectives from the "been there done that" side and the "still there, doing that" side. Learn how these entrepreneurs have shaped and reshaped their go-to-market strategies and stories through stages of growth and evolution. Get a founder’s perspective on marketing, brand, and maintaining focus and alignment through change. Gain real-world insights that will help you activate for today and plan for tomorrow. (more…)
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Welcome to the Gig Economy: Talent strategies for today’s growing businesses

Welcome to the Gig Economy: Talent strategies for today’s growing businesses

Finding top notch leaders for your growing business is critical. Having the right people in the right seats is key to the health and sustainability of your organization. But finding ideal candidates can be challenging in our current economy. Unemployment is at an all-time low, and candidates can afford to be selective. Many are choosing to forsake full-time employment for the chance to do meaningful work on a part-time, flexible, contract basis. We're now living in a gig economy, defined by Google as "a labor market characterized by the prevalence…
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