TCSW19 Recap: Smart Smarketing Panel

TCSW19 Recap: Smart Smarketing Panel

Authentic Brand was back for our third year as an event host at Twin Cities Startup Week - with an action packed panel of local business leaders talking about our favorite mash-up concept: Smarketing! (more…)
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TCSW19 Smart Smarketing Panel

TCSW19 Smart Smarketing Panel

REGISTER HERE Smart Smarketing: Aligning marketing and sales to build healthy revenue at every stage of growth (A Twin Cities Startup Week Panel) It's coming! Twin Cities Startup Week is right around the corner: October 9-16, 2019, with hundreds of events taking place across Minneapolis and St. Paul metro communities. (more…)
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Beehive Strategic Communication: Marketing Traction Success Story

Beehive Strategic Communication: Marketing Traction Success Story

Strategic communication firm invests in a Fractional CMO to support next-level growth. We knew that something had to change to drive our own consistent growth. That's when we turned to Authentic Brand for a Fractional CMO partner, and that's been game-changing. [...] In order to grow and be competitive in environments that are transforming faster than any of us can predict, we have to invest in our own businesses. There’s no choice. Those investments have to be smart, focused, and strategic. And that’s what Authentic Brand helps us…
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Coherent Solutions: Marketing Traction Success Story

Coherent Solutions: Marketing Traction Success Story

A large software development company engages a Fractional CMO to accelerate growth. We knew we needed [marketing] leadership... but to hire a full-time marketing leader, we didn't really have the function structured, we didn't have any momentum in it, we didn't even have a common vision among our leadership team as to what the marketing leader would do and how the function would integrate with the rest of the company. Authentic Brand introduced the idea of Fractional CMO as an alternative solution. That was very appealing to us,…
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Boundary Waters Bank: Marketing Traction Success Story

Boundary Waters Bank: Marketing Traction Success Story

Expanding community bank matures in their marketing efforts. As bankers, we like to think we know a lot about [marketing], but in all actuality, we don’t. We know nothing about marketing or advertising. And what we tend to do - and what this bank has done in the past - is waste dollars on different types of advertising or marketing, thinking we were getting our name out or the product out to the people. What brought us to Authentic Brand: We were getting nowhere, we needed some traction,…
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Fueled Collective: Marketing Traction Success Story

Fueled Collective: Marketing Traction Success Story

Marketing fuel for growing co-working and event brand. We were suddenly facing a lot of competition at the same time. Originally, we had no marketing. Then we moved to "Random Acts of Marketing", and we finally had to really professionalize that whole area, and that's when we sought out Authentic Brand. [Since] that initial engagement, we’re headed towards being even more than just marketing focused, we’re headed towards being sales focused." - Don Ball, Co-Founder, Fueled Collective Continue reading
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