# Authentic: Fractional CMOs for Growing Businesses

> Welcome to Authentic® \| We are fractional CMOs who help growing businesses Overcome Random Acts of Marketing®\.

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## Pages
- [Fractional CMO Role](https://authenticbrand.com/fractional-cmo-role/)
- [Careers](https://authenticbrand.com/about/careers/)
- [Homepage](https://authenticbrand.com/)
- [Our Team](https://authenticbrand.com/about/team/)
- [LIFT Integrator Community™](https://authenticbrand.com/lift-integrator-community/)

## Posts
- [Scaling SaaS Success: Using AI to Enhance Customer Experience and Accelerate Market Growth](https://authenticbrand.com/article/scaling-saas-success-ai/): Artificial intelligence is reshaping SaaS—accelerating development cycles, enabling real\-time personalization, and transforming go\-to\-market strategies\. In this panel, Authentic CMOs share their perspectives on how AI is driving growth and redefining customer experiences\.
- [The Authentic Glossary: The words behind our work to Overcome Random Acts of Marketing®](https://authenticbrand.com/article/authentic-glossary/): Learn the essential terms that define Authentic’s strategic, system\-led approach to marketing—and help teams align, make better decisions, and Overcome Random Acts of Marketing®\.
- [Fractional CMO as a Leadership Diagnostic: What It Reveals About Your Business](https://authenticbrand.com/article/fractional-cmos-as-leadership-diagnostic/): Fractional CMOs are often hired to help with marketing, but what they reveal goes much deeper\. From the CMO seat, here’s what fractional leadership reflects back about how leadership actually works\.
- [LIFT Integrator Community™ \[Monthly on the Third Thursday\]](https://authenticbrand.com/upcoming-events/lift-integrator-community-2026/)
- [The AI Questions Boards Can't Afford to Ignore](https://authenticbrand.com/article/ai-governance-for-business-leaders/): What do boards actually need to understand about AI right now? Authentic CEO Jennifer Zick joined a panel of business leaders at a Private Directors Association event to talk through the real questions — governance, data context, human connection, and what it means to lead through this moment of transformation\. Here are the themes that resonated most\.

## Consultants
- [Jon Louis](https://authenticbrand.com/consultant/jon-louis/)
- [Shawn Coyne](https://authenticbrand.com/consultant/shawn-coyne/)
- [Amy Lamparske](https://authenticbrand.com/consultant/amy-lamparske/)
- [Jeffrey Martin](https://authenticbrand.com/consultant/jeffrey-martin/)
- [Kristi Gloppen CCO](https://authenticbrand.com/consultant/kristi-gloppen-cco/)

## Team Members
- [Owen Zick](https://authenticbrand.com/team-member/owen-zick/)
- [Mike Moravec](https://authenticbrand.com/team-member/mike-moravec/)
- [Jennifer Zick](https://authenticbrand.com/team-member/jennifer-zick/)
- [Amy Burstein](https://authenticbrand.com/team-member/amy-burstein/)
- [Meg Van Sloun](https://authenticbrand.com/team-member/meg-van-sloun/)

## Testimonials
- [Mercedes Austin \- CPG](https://authenticbrand.com/testimonial/mercedes-austin/)
- [Mercedes Austin \- Running on EOS](https://authenticbrand.com/testimonial/mercedes-austin-running-on-eos/)
- [Morgan Witham \- Pro Services](https://authenticbrand.com/testimonial/morgan-witham/)
- [Morgan Witham \- Running on EOS](https://authenticbrand.com/testimonial/morgan-witham-2/)
- [Chris Hudson \- Manufacturing](https://authenticbrand.com/testimonial/chris-hudson/)

## Categories
- [Articles](https://authenticbrand.com/category/article/)
- [Past Events](https://authenticbrand.com/category/past-events/)
- [Events](https://authenticbrand.com/category/event/)
- [Client Stories](https://authenticbrand.com/category/client-story/)
- [Podcasts](https://authenticbrand.com/category/podcast/)

## Tags
- [Marketing Leadership and Teams](https://authenticbrand.com/tag/marketing-leadership-teams/)
- [Growth Strategy](https://authenticbrand.com/tag/growth-strategy/)
- [Random Acts of Marketing](https://authenticbrand.com/tag/random-acts-of-marketing/)
- [Fractional CMO Models](https://authenticbrand.com/tag/fractional-cmo-models/)
- [Brand and Messaging](https://authenticbrand.com/tag/brand-messaging/)

## CMO
- [Ruth Glaser](https://authenticbrand.com/cmo/ruth-glaser/)
- [Sean Syring](https://authenticbrand.com/cmo/sean-syring/)
- [Barb Bertsch](https://authenticbrand.com/cmo/barb-bertsch/)
- [Daneen Kiger](https://authenticbrand.com/cmo/daneen-kiger/)
- [Heather Battison](https://authenticbrand.com/cmo/heather-battison/)

## Industries
- [Professional Services / Consulting](https://authenticbrand.com/industry/professional-services-consulting/)
- [Consumer Goods \& Services](https://authenticbrand.com/industry/consumer-goods-services/)
- [Manufacturing / Distribution](https://authenticbrand.com/industry/manufacturing-distribution/)
- [Retail / Commerce](https://authenticbrand.com/industry/retail-commerce/)
- [Software / SaaS / High Tech](https://authenticbrand.com/industry/software-saas-high-tech/)

## Scenarios
- [Business\-to\-Business](https://authenticbrand.com/scenario/business-to-business/)
- [Privately Held](https://authenticbrand.com/scenario/privately-held/)
- [Runs on EOS](https://authenticbrand.com/scenario/runs-on-eos/)
- [Business\-to\-Consumer](https://authenticbrand.com/scenario/business-to-consumer/)
- [Family Owned](https://authenticbrand.com/scenario/family-owned/)

## Optional
- [Sitemap index](https://authenticbrand.com/sitemap_index.xml)