Authentic on TCSW 2020 Main Stage: Trust Equity For Early-Stage Growth

Authentic on TCSW 2020 Main Stage: Trust Equity For Early-Stage Growth

Authentic's Founder and CEO, Jennifer Zick, was back at TCSW for her fourth year, this time kicking off Twin Cities Startup Week 2020 as the first presenter on the Main Stage. As the second largest startup event in the country, TCSW was all virtual this year, drawing attendees from well beyond the local metro region. (more…)
Read More
How to build brand trust using social media in an era of distrust

How to build brand trust using social media in an era of distrust

It’s no secret that how much a person trusts a brand impacts whether they’ll purchase from it. Sixty-seven percent of respondents to the 2019 Edelman Trust Barometer said they’d buy a product from a company with a good reputation, but also said, “unless I come to trust the company behind the product, I will soon stop buying it.” This sentiment is especially strong among young adults, the upcoming generation of buyers. (more…)
Read More