Ecessa: Client Story
Technology company invests in marketing leadership to achieve a successful acquisition "Marketing is the most important thing you can possibly do in a technology business, period. You can have the greatest service you can have the greatest widget, but you're never going to sell any if the world doesn't know you're there. And if you don't have a good marketing strategy - if you're not focused like a laser beam on where you want to win and where you can win - you won't win."Mike Siegler, SVP Services & Customer Experience, Communications Systems, Inc. https://youtu.be/LoANQnFM1L4 Story Summary When Mike Siegler…