Building a Financially Resilient Business

Building a Financially Resilient Business

Building a successful business that weathers the ups-and-downs of economic cycles takes tremendous resilience. Leveraging boom times to prepare for leaner times is critical. Knowing when to save, and when to invest, can be the difference between success and failure. (more…)
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TCSW18: The Lifecycle of a Brand Panel

TCSW18: The Lifecycle of a Brand Panel

We kicked off Twin Cities Startup Week (#TCSW18), early this Monday morning with a room full of entrepreneurs, marketers and four brilliant panelists. Our very own Jennifer Zick moderated the conversation and helped weave together the experiences these veteran business leaders have in building businesses and building brands.  (more…)
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Lifecycle of a Brand: Building Stories that Start, Scale, Sustain, and Sell Businesses

Lifecycle of a Brand: Building Stories that Start, Scale, Sustain, and Sell Businesses

These Minnesota business owners have years of experience building businesses and building brands. They have perspectives from the "been there done that" side and the "still there, doing that" side. Learn how these entrepreneurs have shaped and reshaped their go-to-market strategies and stories through stages of growth and evolution. Get a founder’s perspective on marketing, brand, and maintaining focus and alignment through change. Gain real-world insights that will help you activate for today and plan for tomorrow. (more…)
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