Summit 360: Client Story

Summit 360: Client Story

Fractional CMO services help established technology company maximize their marketing investment to successfully launch new offerings and brand "CMOs - whether fractional or full-time - are not cheap, but we had a big task ahead of us with this business launch... and I knew that we could not do it by ourselves, and I wasn't confident [that we would] even be able to make the right hire for that role. And so...it was a pretty easy decision. ...When I looked at the task at hand, the opportunity costs could be tremendous. And I did not want to get it wrong.…
Read More
Ecessa: Client Story

Ecessa: Client Story

Technology company invests in marketing leadership to achieve a successful acquisition "Marketing is the most important thing you can possibly do in a technology business, period. You can have the greatest service you can have the greatest widget, but you're never going to sell any if the world doesn't know you're there. And if you don't have a good marketing strategy - if you're not focused like a laser beam on where you want to win and where you can win - you won't win."Mike Siegler, SVP Services & Customer Experience, Communications Systems, Inc. https://youtu.be/LoANQnFM1L4 Story Summary When Mike Siegler…
Read More
The mindshare power behind the Authentic Brand peer community

The mindshare power behind the Authentic Brand peer community

Authentic Brand clients get more than a solo independent consultant when they hire one of our fractional CMOs. They get the collective expertise of senior-level marketers and specialized marketing service providers with diverse experience across a variety of business models and industries, including B2B, B2C, and channel marketing for professional services, technology, finance, healthcare, consumer products, construction, and more. (more…)
Read More
Have a Rising Star On Your Marketing Team?

Have a Rising Star On Your Marketing Team?

Defining the “right person for the right seat” in the marketing department can be challenging for any business, but staffing for the marketing leadership role requires additional nuance when you have a rising star already on the team. Should you elevate your marketing coordinator / manager to the leadership role? Or should you hire someone with “been there, done that” leadership experience? (more…)
Read More
Hiring an effective marketing leader: Why a two-pronged approach makes all the difference

Hiring an effective marketing leader: Why a two-pronged approach makes all the difference

My job allows me the unique opportunity to speak with five to ten small business leaders per week. When you get the chance to connect with this many leaders you start to gain valuable insight into what concerns are top of mind for folks who are running successful businesses. As I ask questions about their business, we always get to the topic of marketing (probably because that’s what I’m there to discuss). Most of the time, the conversation about marketing goes something like this: “We don’t currently have anyone leading marketing. In the past we’ve tried some things, but I’ve…
Read More
When is a Fractional CMO Right for Your Business?

When is a Fractional CMO Right for Your Business?

When starting a business, most founders need to focus their attention on developing their core product or service and acquiring new customers. While sales is absolutely a top priority at this stage, marketing is often on the back burner, and that's normal. (more…)
Read More
Make a “NOT-TO-DO” List for Marketing in the New Year

Make a “NOT-TO-DO” List for Marketing in the New Year

Isn’t the New Year great? It’s time to bust out those resolutions and ring in the start of a new calendar by making a change that brings something positive to your life. Many of us will sit down and write out a list of “To-Do’s for the New Year.” (more…)
Read More