Measure what’s meaningful: Advice for growing businesses

Measure what’s meaningful: Advice for growing businesses

There are a lot of things that marketers today could measure. But that doesn’t mean they should be measuring all of these. Marketing metrics should provide insight into how marketing is supporting business objectives and answer key questions from the CEO and sales leaders. (more…)
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What’s the Difference? Strategic Marketing Consultants and Agencies vs. Fractional CMOs

What’s the Difference? Strategic Marketing Consultants and Agencies vs. Fractional CMOs

Marketing can feel like the world’s biggest experiment. The corner store doesn’t have the same marketing needs as a mid-sized business, and isn’t even playing the same game as enterprise-level companies. What does this mean for your marketing? It means that there’s no one-size-fits-all approach, magic pill, or easy button. To succeed you need a custom plan tailored to your business with an expert guide to back it. But, finding the right marketing expertise is often the first challenge. (more…)
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