TCSW18: The Lifecycle of a Brand Panel

TCSW18: The Lifecycle of a Brand Panel

We kicked off Twin Cities Startup Week (#TCSW18), early this Monday morning with a room full of entrepreneurs, marketers and four brilliant panelists. Our very own Jennifer Zick moderated the conversation and helped weave together the experiences these veteran business leaders have in building businesses and building brands.  (more…)
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Marketer’s Community Event: Short-Term Gains vs. Long-Term Brand Health

Marketer’s Community Event: Short-Term Gains vs. Long-Term Brand Health

If you recall, the first Marketers' Community event was such a huge hit! This second event didn't disappoint either. Earlier this week, we had the opportunity to participate as a cheerleader and partner in the second Marketers' Community Event. It was held at the new Impact Hub at Finnegans. If you aren't familiar, Marketers' Community is a new educational event series and networking group spearheaded by Laura King, the Twin Cities' most dynamic modern marketing recruiter. (more…)
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DenamiCON: The Future of AI and Marketing

DenamiCON: The Future of AI and Marketing

Authentic was recently back at DenamiCON - this time playing the role of sponsor, with Jennifer Zick - Authentic CEO as emcee! What a treat to host a room full of insight-seekers for an afternoon of learning and conversation about Artificial Intelligence. (more…)
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Everything Marketing Automation: A Virtual Panel of Expert Perspectives

Everything Marketing Automation: A Virtual Panel of Expert Perspectives

What do you get when you pick the brains of five digital marketing experts, representing partnerships with some of the most popular martech platforms on the market? You get everything marketing automation: the good, the bad, the ugly, and a whole lot of wisdom gleaned from the trenches. Welcome to Authentic's first "virtual panel": a Q&A exchange with five leaders in the Twin Cities digital community. (more…)
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