marketing automation Archives

Marketing Metrics that Matter (and how to avoid Random Acts of Marketing)

I have the best job in the world. I get the privilege of talking with leaders of small and mid-size businesses about their growth plans and strategies. Each time I meet with someone, I learn something new. But I also notice a lot of recurring themes. One of those themes is metrics. Every time a conversation turns to marketing, it almost invariably, without fail, gets to the challenge of measuring marketing success. (more…)

7 considerations to keep in mind before making a technology investment for marketing

If you’ve been in the business world for more than three months, you’ve probably had some vendor reach out to you about buying their software which promises to solve all your problems. There is literally a tool for every possible situation you could imagine. Sometimes there are even tools for things you didn’t realize were a thing! (more…)

Everything Marketing Automation: A Virtual Panel of Expert Perspectives

What do you get when you pick the brains of five digital marketing experts, representing partnerships with some of the most popular martech platforms on the market? You get everything marketing automation: the good, the bad, the ugly, and a whole lot of wisdom gleaned from the trenches. Welcome to Authentic Brand's first "virtual panel": a Q&A exchange with five leaders in the Twin Cities digital community. (more…)

The hard truth about marketing automation

It's one of the greatest misnomers of modern marketing: marketing automation. It's not a new term or technology. In fact, the pioneers in this space entered the market as early as 1999. And yet, despite its strong adoption and incredible growth, businesses large and small still struggle with what marketing automation actually means, and the level of commitment and resources required to manage an effective program. (more…)

Tag: marketing automation