What is the Authentic Growth™ Marketing Maturity Matrix?

What is the Authentic Growth™ Marketing Maturity Matrix?

As a community of fractional CMOs, we’ve always rooted our client work in Authentic Growth™ methodology. This methodology is our proven process that helps small and mid-sized businesses build strategic marketing departments and create alignment between sales and marketing. (more…)
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Professional development is key to building effective marketing teams

Professional development is key to building effective marketing teams

Building an effective marketing team is always top of mind for businesses. And amid a talent shortage, economic downturn, and annual budget planning, it’s even more critical that companies make strategic and thoughtful talent decisions. Professional development is key to all of this and should serve as the crux of any solid talent strategy.  (more…)
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Marketing data: From information to intelligence

Marketing data: From information to intelligence

Every growing business wants to know the ROI of its marketing investments. They want to predict, with certainty, how much they’ll get in return for various marketing activities. But few of these businesses have done the strategic work necessary to mature their data practices. (more…)
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Cultivate a culture of trust between marketing, sales, and finance

Cultivate a culture of trust between marketing, sales, and finance

The process of creating demand and happy customers has never been more of a team sport than it is today. The buyer’s journey is one long continuum that requires marketing’s close alignment and collaboration with sales. And just as important to both marketing and sales is a solid foundational alignment with the finance team. (more…)
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Sales and marketing alignment: What is it & how to achieve it

Sales and marketing alignment: What is it & how to achieve it

Sales and marketing alignment is something businesses talk about a lot. But what is it, really, and how do organizations achieve it? This definition from Highspot succinctly and effectively defines it: “Sales and marketing alignment is a shared system of communication, strategy, and goals that enable marketing and sales to operate as a unified organization.”  (more…)
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Measure what’s meaningful: Advice for growing businesses

Measure what’s meaningful: Advice for growing businesses

There are a lot of things that marketers today could measure. But that doesn’t mean they should be measuring all of these. Marketing metrics should provide insight into how marketing is supporting business objectives and answer key questions from the CEO and sales leaders. (more…)
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Marketing budget allocation: Why there’s no silver bullet

Marketing budget allocation: Why there’s no silver bullet

At Authentic Brand, we work primarily with small to mid-size growing businesses that have started to invest in marketing activities but aren’t sure if they are allocating resources in the best way to support their business growth goals. One of the most common questions we get from clients is, “How much should I spend on marketing?” It seems like a simple question, but unfortunately, the answer isn’t. The not-so-satisfying answer we often give to questions about marketing budget allocation is, “It depends.” (more…)
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Twin Cities Startup Week: Smart Smarketing [a virtual panel & preview]

Twin Cities Startup Week: Smart Smarketing [a virtual panel & preview]

It’s coming! Twin Cities Startup Week is right around the corner: October 9-16, 2019, with hundreds of events taking place across Minneapolis and St. Paul metro communities. Authentic Brand is pleased to be back for our third year as an event host – and we’ve got another blockbuster lineup ready to talk Smarketing – aligning marketing and sales for healthy growth! Register here now! (more…)
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