Focus, fear, and flexibility — why they matter to business growth

Focus, fear, and flexibility — why they matter to business growth

Focus is the act of choosing where to invest and, more importantly, where not to. It recognizes that every business, no matter its size or type, has limited resources (time, money, energy). If you spray these limited resources in many directions, you dilute your efforts. If you point all of your available resources to 3-5 focus areas, you’re going to move further, faster — with a clearer understanding of how each investment impacts your business.  (more…)
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Brand Messaging Moments: How Your Brand Narrative Evolves as You Grow. Part 1.

Brand Messaging Moments: How Your Brand Narrative Evolves as You Grow. Part 1.

If you didn’t catch my last post, then please take a second and at least skim it. In it, I share what a brand narrative is, how to create one, and the potential ROI for your brand. That said, creating your brand narrative is never one and done. As your company grows, your brand narrative has to evolve. This allows you to keep up with new internal and external challenges that every growing brand faces. What milestones in your growth will affect your brand narrative? (more…)
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