Messaging Archives - Authentic Brand

Brand Messaging Moments: The Right Story for Investors, Stakeholders, and Acquirers. Part 3.

How will major growth affect your brand messaging? When you started your journey, messaging was simple and solution-focused. But, when investors, stakeholders, and acquirers get thrown into the mix, it adds a whole new layer of complexity to your brand narrative. (more…)

Brand Messaging Moments: Staying True to Your Roots Through Next-Level Growth. Part 2.

In our last post, I covered how your brand message or brand narrative will change during the start-up phases of your growth. These are the moments that will make or break a company’s future. So, when major growth is on the table, you have to make sure your brand narrative is up to the challenge. (more…)

Messaging Matters: Meet the leaders who are revitalizing their brands through buyer-centric messaging

There are any number of reasons that a company may revisit its brand and messaging approach, including: Changes to the business strategy, market focus, product or services mix, buyer demographics, leadership, and merger / acquisition activity. Whatever the motivation, the process of reshaping the brand narrative and supporting messaging can be a hefty undertaking. (more…)

Tag: Messaging