Marketing ROI: A Guide to The Big 3 Revenue Metrics

Marketing ROI: A Guide to The Big 3 Revenue Metrics

As a responsible business leader, you want to know the ROI of your marketing. You want to feel confident that your marketing investments lead to meaningful engagement that converts to revenue and healthy growth. Unfortunately, this doesn’t always prove as simple as it sounds. (more…)
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Measuring Marketing Success: Where to Begin

Measuring Marketing Success: Where to Begin

I have a confession. I like to think that I’m a pretty hip guy but if I’m really honest, I’m pretty nerdy at my core. I like to read biographies of 19th century business leaders. The majority of my wardrobe is free corporate swag. I subscribe to This Old House magazine and am fascinated by genealogy research. These are not the activities of the “Cool Kids Club.” (more…)
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Marketing Metrics that Matter (and how to avoid Random Acts of Marketing)

Marketing Metrics that Matter (and how to avoid Random Acts of Marketing)

I have the best job in the world. I get the privilege of talking with leaders of small and mid-size businesses about their growth plans and strategies. Each time I meet with someone, I learn something new. But I also notice a lot of recurring themes. One of those themes is metrics. Every time a conversation turns to marketing, it almost invariably, without fail, gets to the challenge of measuring marketing success.   (more…)
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