Transformational tech marketer, Peter Zaballos, joins Authentic as Fractional CMO

Transformational tech marketer, Peter Zaballos, joins Authentic as Fractional CMO

A seasoned Chief Marketing Officer, board leader and venture capitalist, Zaballos accelerates SaaS companies (and race cars). MINNEAPOLIS, MN - June 9, 2021 Authentic continues expansion of its national fractional CMO team with the addition of Peter Zaballos, a Chief Marketing Officer with a reputation for building brands that disrupt the technology landscape and fundamentally change the world. Zaballos' career includes past roles with LSI Logic, C-Cube Microsystems and RealNetworks: companies that changed the landscape of computing and launched Zaballos' passion for transformational technology and rapid-growth entrepreneurial businesses. Propelled by a track record of success in sales, marketing, and product…
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The hard truth about marketing automation

The hard truth about marketing automation

It's one of the greatest misnomers of modern marketing: marketing automation. It's not a new term or technology. In fact, the pioneers in this space entered the market as early as 1999. And yet, despite its strong adoption and incredible growth, businesses large and small still struggle with what marketing automation actually means, and the level of commitment and resources required to manage an effective program. (more…)
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