Tag: team culture

A special message from Founder and CEO, Jennifer Zick:  https://youtu.be/18RwESP_Noo Authentic Brand was a pioneer in the Fractional CMO category when it launched in 2017. Today, over six years later, we’ve announced a new name that will carry us into our future: Authentic. Why the change?  Aside from the beautiful simplicity of the word itself, the Authentic name anchors our brand to help us better position our current offering - as the premier national provider of Fractional CMO leadership for growing businesses.  Our unique model has always combined Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts…

Annual List Recognizes the Twin Cities’ Fastest Growing Private Companies August 31, 2023 / Minneapolis, MN - Authentic was named a Fast 50 Honoree by the Minneapolis / St. Paul Business Journal.   The annual Fast 50 list recognizes Twin Cities-based privately held companies with the fastest revenue growth for the past three years. This year’s list includes companies with revenue growth between 2020 - 2022.  To be eligible for the Fast 50, companies must be independently owned, privately held, for-profit businesses headquartered in the Twin Cities 24-county metro area. They also must have year-over-year revenue growth for each of the…

The alliance between the front-office fractional firms will accelerate sales and marketing success for small to mid-sized businesses. Minneapolis, MN, July 25, 2023 - Authentic, a fast-growing national fractional CMO (chief mar­­­keting officer) firm and Sales Xceleration, the pioneer in fractional sales consulting, have launched a partnership that leverages their complementary capabilities to deepen value for their clients. This alliance provides a holistic approach to sales and marketing for growing businesses. Together, Sales Xceleration and Authentic shore up the outsourced leadership suite for the front-office, addressing what has previously been a gap in the growing ecosystem of fractional resources. A…

For the rapidly-growing fractional CMO services firm, 2023 marks its first year as a nominee on the esteemed list of top Twin Cities-based companies Minneapolis, MN, June 20, 2023– Authentic was announced as one of the 2023 Best Places to Work honorees by the Minneapolis St. Paul Business Journal (MSPBJ).   This year marks the 25th annual Best Places to Work awards — the Twin Cities longest-running program recognizing engaging workplaces - and marks Authentic’s first year as a nominee for the honor.  “Being recognized by our employees as a 'Best Place to Work' has been on my entrepreneurial bucket…